Let your best investor out.

Unleash your investing potential with iShares ETFs and insights. Whether you are helping your clients invest for retirement or seeking to build wealth, iShares ETFs make it easy to build custom portfolios for your clients. With over 390+ ETFs, iShares can provide a solution to help your clients achieve their financial goals…what ever they may be.

Build strong portfolios for your clients



Helping your clients reach their goals starts with a strong core. iShares makes it easy by offering competitive performance potential, low cost, and tax efficiency.



More clients are asking about sustainable investing. Be prepared when they ask you. Explore how sustainable strategies can help your clients achieve their goals.

Tech breakthrough


Access innovation that may transform the way we live and work. Differentiate your practice with investment themes like robotics, cybersecurity, clean energy and more.



Just like equity ETFs, bond ETFs offer benefits like low cost, transparency, and more. Explore all of the ways that bond ETFs can help modernize fixed income portfolios.

Stick on Rock Balance


As the economy recovers alongside the vaccine rollout, value stocks have rallied – and there is likely more room to run. Consider rebalancing back to value.

iShares 2023 Investment Directions

May 3, 2023 | Gargi Pal Chaudhuri

We pair our macro and market analysis with key implementation ideas, providing timely insights as investors navigate volatile markets.

Three BlackRock portfolio managers views on international equities

Apr 26, 2023 | BlackRock

BlackRock portfolio managers see opportunities in developed ex-U.S. and emerging markets.

Yields are back and it may be time to rethink your allocation

Apr 13, 2023 | Karen Veraa, CFA

Yields are back and advisors have an opportunity to rethink their clients’ overall asset allocation – and the tools they use to build fixed income portfolios.

Navigating China Beyond the Reopening

Mar 9, 2023 | Systematic Investing

China’s reopening and regulatory pivot marks a shift to a pro-growth policy era. What is the economic growth outlook for China beyond the reopening?


Jan 20, 2023 | Salim Ramji

Salim Ramji explains iShares’ commitment to investor choice while striving to make investing more accessible and more affordable, as well as delivering best-in-class ETF performance and innovation.

How are ETFs tax efficient?

Dec 29, 2022 | Daniel Prince, CFA

ETFs can help investors keep more of what they earn. Here’s how.

Making the most of opportunities in the fixed income market

Oct 26, 2022 | Michael Lane

As central banks continue the fight against inflation, BlackRock’s equity market experts reveal what is driving their Q4 2022 outlook and stock market forecasts.

iShares Investment Directions

Oct 3, 2022 | Gargi Pal Chaudhuri

Is the worst behind us? In June, the S&P 500 entered a bear market and high yield spreads topped 500bps. We help you understand how this can affect your clients’ portfolios.


Finding silver linings with tax-loss harvesting

Sep 16, 2022 | Daniel Prince, CFA

The market selloff provides an opportunity for you to help your clients unlock potential tax benefits through tax-loss harvesting. Learn how BlackRock’s Tax Evaluator tool can help.

Multifactor – the Moneyball of Investing

Aug 18, 2022 | Robert Hum, CAIA

Multifactor ETFs combine differentiated sources of return into one solution that can potentially reduce the cyclicality of each factor and seek to provide more consistent results.

Staying in the zone with factor ETFs

Jul 14, 2022 | Robert Hum, CAIA

Inflation, rising rates and geopolitics are here — Factor ETFs can help.

Asset allocation amid volatility - and key recession indicators

Jun 22, 2022 | BlackRock

Portfolio construction in today’s market environment is difficult. We outline investment ideas, where to source defensive positions, and what recession indicators we’re monitoring.

Risks and rewards of facing change

Apr 28, 2022 | Gargi Pal Chaudhuri

Navigating a persistently changing and challenging market and geopolitical environment.

Maneuvering through the Fed’s hiking cycle

Mar 18, 2022 | Gargi Pal Chaudhuri

See how a multi-asset strategy could help protect against risks from the Fed’s interest rate hiking cycle.

Fool’s gold: Don’t bank on pre-tax returns

Oct 28, 2021 | Michael Lane

BlackRock believes tax implications should feature more prominently into portfolio construction and fund due diligence — and we have tools that can help.

Still searching?
See the full list of BlackRock’s mutual funds, iShares ETFs, and closed end funds.