Lead an effective family meeting
How you facilitate the conversation can shape the family's experience, strengthen trust across generations and influence whether future decision-makers choose to work with you. These best practices can help.
Get personal. Show family members that you are interested in getting to know them. Start the conversation by drawing upon what you already know about them (where they go to college, causes they support, a new baby). Share something about yourself that shows them who you are beyond being an advisor.
Make conversations approachable. A client’s heirs may or may not know much about finances. Use plain language and educate as needed without patronizing. Asking “Are you familiar with…?” shows that you are not making assumptions about their level of knowledge and allows them to feel comfortable asking you questions.
Be inclusive. Create space for each person to contribute to the conversation. Before moving on to the next agenda item, invite individuals who have not spoken to share their thoughts. If you are inclined to focus on a client’s adult children, keep in mind that when a client passes away, control of the family’s assets often remains with a widowed spouse before it passes to the children.
Tailor your narrative. Your message will resonate more effectively when you align your communication style with the preferences of your audience.
- Women investors prefer a collaborative communication style. Asking for her ideas and opinions helps her view you as a partner.
- Younger generations take a more active role in directing their investments. They want financial education and transparent, consultative communication.
Listen actively. After a family member speaks, paraphrase what you heard. This confirms your understanding and demonstrates that you value what they have to say. When appropriate, ask “Can you tell me more about that?”
Ask open-ended questions. Gain more insight about a client’s heirs by asking questions that prompt more than a ‘yes-or-no’ answer
Examples of open-ended versus ‘yes-or-no’ questions for family meetings