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Meet complex client expectations and grow your business.

Data driving advisor growth today

54
investable assets are with HNW households1
104
assets are expected to transfer to heirs by 20481
70
heirs will leave the family advisor after receiving inheritance2
500
inherited annually by adult children of HNW families3

Hi everyone – I’m Cullen Roberts, Director of Advisor Engagement for BlackRock’s U.S. Wealth Advisory business.

Across the advisory industry, we hear two consistent themes from advisors: the need for capacity and the desire to grow. But not just any growth—manageable growth through fewer, wealthier families. Those two complementary goals put high-net-worth clients at the center of today’s opportunity.

High-net-worth families now hold over 50% of all investable assets—almost double what they held just a decade ago.1 As wealth consolidates and expectations rise, competition intensifies and advisory practices must evolve to stay relevant.

At BlackRock, we’re building our high-net-worth platform to help advisors attract & retain clients in this rapidly growing and critically important segment. We work with advisors across a wide range of focus areas, including:

Consultations with our Business Consulting team to align services, value proposition and client stories to the high-net-worth market

Capacity-freeing resources across technology, marketing, and portfolio design

Deeper education for your team on the how’s and why’s of direct indexing, SMAs, options, and private markets.

And ultra-high-net-worth and liquidity event expertise through our Private Wealth Consulting team.

This is the moment to enhance your practice, rethink your investment process, and evolve your product set to position yourself for the next frontier of wealth. To learn more, please contact your BlackRock market team.

1Cerulli U.S. High-Net Worth and Ultra High-Net Worth Markets, 2024

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Model portfolios are being increasingly customized for HNW clients

Nearly 90% of advisors we surveyed use model portfolios, with many customizing them for HNW clients by adding SMAs (51%), private markets (28%) and liquid alternatives (24%).

Opportunities to lower client taxes are being overlooked

While 92% of surveyed advisors who serve HNW clients shared that they are often asked for tax guidance, only 17% consider after-tax returns a primary driver of portfolio decisions.

Building teams including Millennial advisors could advance growth

Surveyed Millennial advisors were more likely to prioritize attracting new clients (+16% vs. Boomers), operational efficiency (+15%) and strategies such as concentrated stock solutions (+10%).

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