Inside the practice

2026 Advisor Trends Survey: How advisors are evolving to serve HNW

HNW MODEL PORTFOLIOS

Advisors are adapting their models for HNW clients

TAX-SAVING STRATEGIES

Advisors are missing opportunities to improve after-tax returns

MILLENNIAL ADVISORS

Next-generation advisors are positioned for growth with HNW clients

Advisors are adapting their models for HNW clients

HNW clients often have complex financial situations, including concentrated stock positions, significant taxable assets, business ownership, legacy holdings and liquidity needs.

Advisors who use models invest 55% of their HNW clients in model portfolios that include separately managed accounts (SMAs), private markets and alternative investments.



51%
include SMAs in their model portfolios
28%
include private markets in their model portfolios
24%
include liquid alternatives in their model portfolios

Design model portfolios for high-net-worth clients

BlackRock’s Whole Portfolio Solutions team can help you build or customize model portfolios for high-net-worth clients. Efficiently deliver more tailored investment strategies at scale without adding complexity to your practice.
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Advisors are missing opportunities to improve after-tax returns

Taxes are one of the largest drags on investment performance for many HNW investors. 82% of advisors to HNW clients are often asked for tax guidance, yet only 17% prioritize after-tax returns. Missing tax-saving strategies can reduce client outcomes and weaken an advisor's competitive edge.

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Invest for after-tax returns

BlackRock offers tools, insights and a range of strategies to help you seek better after-tax returns for your clients. Take advantage of our free online resources or schedule a meeting with one of our specialists.
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Next-generation advisors are positioned for growth with HNW clients

As client expectations continue to evolve, the strategies embraced by millennial advisors provide a roadmap for practices seeking to attract and retain HNW clients.

Millennial advisors are more likely to offer key services for HNW clients chart
Offer more personalized services

Millennial advisors are more likely to provide specialized services that address HNW client needs such as charitable giving, risk management and liquidity event planning.

Use HNW investment strategies

Millennial advisors are at the forefront of advanced portfolio solutions, including concentrated stock strategies, direct indexing with tax overlays and private markets.

Prioritize efficiency and growth

Over the next 12 months, Millennial advisors are focusing their business priorities on operational efficiency and integrating innovative technology into their practices.

Evolve your business for wealthier clients

BlackRock can help you expand your offerings of specialized planning services and personalized investment solutions. Deliver a differentiated client experience that positions your business for long-term growth.
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About the Advisor Trends Survey

The BlackRock Advisor Trends Survey is proprietary research based on responses from more than 1,000 U.S. financial advisors. The survey examines how advisory firms are adapting to changing investor expectations, increasing wealth concentration, and evolving portfolio construction practices.

 

Research topics covered: High-net-worth client acquisition, Model portfolios, Separately managed accounts (SMAs), Tax-aware investing, Private markets, Practice management, Client engagement, Business growth strategies.

Frequently asked questions

  • Financial advisors are adapting to meet the increasingly complex needs of high-net-worth (HNW) clients while positioning their practices for long-term growth. BlackRock's Advisor Trends Survey found that advisors are prioritizing personalized planning, tax-aware investing, customized model portfolios and access to alternative investments. At the same time, many are embracing technology and operational efficiencies to deliver a more personalized client experience at scale. As investor expectations continue to evolve, advisors who combine specialized planning with scalable portfolio solutions are better positioned to differentiate their practices and deepen client relationships.

  • The BlackRock Advisor Trends Survey is proprietary research that examines how financial advisors are responding to changes in investor expectations, portfolio construction and practice management. The survey explores topics including serving high-net-worth clients, model portfolios, tax-aware investing, private markets, technology adoption, and business growth strategies. By identifying emerging trends and advisor priorities, the research provides insights to help advisors benchmark their practices, uncover opportunities to better serve clients, and prepare for the future of wealth management.

  • Advisors are increasingly tailoring their services to address the unique financial needs of high-net-worth clients. This includes expanding beyond traditional investment management to provide more personalized planning around taxes, concentrated stock positions, liquidity events, charitable giving, estate considerations, and alternative investments. Many advisors are also incorporating separately managed accounts (SMAs), tax-aware investment strategies, and customized model portfolios to deliver greater flexibility while maintaining operational efficiency. These approaches help advisors provide more personalized advice without sacrificing scalability.

  • Model portfolios can serve as a flexible foundation for personalization. Advisors are increasingly adapting models by incorporating separately managed accounts (SMAs), alternative investments and tax-aware strategies to address each client's unique circumstances, including tax positions, legacy holdings, liquidity needs and investment preferences. Rather than building every portfolio from scratch, advisors can customize key components while maintaining a consistent investment framework and more efficient portfolio management process. This approach enables advisors to deliver a more personalized client experience while supporting practice growth and operational scalability.

  • For many high-net-worth clients, improving after-tax returns can be just as important as investment performance. Advisors can enhance after-tax outcomes through strategies such as tax-aware portfolio management, tax-loss harvesting, asset location, direct indexing and the use of tax-efficient investment vehicles where appropriate. Incorporating these approaches into portfolio construction can help clients retain more of their investment returns while supporting broader financial goals. Advisors who integrate tax considerations into the investment process may also strengthen client relationships by demonstrating value beyond traditional portfolio management.

  • Next-generation advisors are helping reshape wealth management by combining personalized advice with technology-enabled efficiency. BlackRock's Advisor Trends Survey found that younger advisors are more likely to offer specialized planning services, including charitable giving, risk management and liquidity event planning, while also adopting advanced investment strategies such as direct indexing, concentrated stock management and access to private markets. They are also focused on improving operational efficiency and embracing innovative technology to support future growth. Their approach demonstrates how advisors can deliver increasingly personalized experiences while building scalable, growth-oriented practices.