What is factor investing?

Factors are the foundation of all portfolios—the broad, persistent forces that have driven returns of stocks, bonds and other assets.


Understanding how factors work can help you capture their potential for excess return and reduced risk, just as leading institutional investors and active fund managers have done for decades.

Factor builder featured tool and latest commentary

Factor Builder tool

Factor Builder

Use this interactive tool to build a multi-asset portfolio of iShares smart beta ETFs based on your investment needs.

 

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Latest Commentary

Momentum Investing

Read the latest insights that discuss how investors diversify their portfolio.

 

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Putting factors to work with
smart beta strategies

Smart beta strategies are an efficient, low-cost way to access factors, which have the potential to enhance returns and reduce risk.

Learn more about smart beta strategies.

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