Investor insights & trends in the UK
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The data in the surveys featured are labelled with the month and year the data was collected.
Bridging the gap: From saving to investing
December 2025
Investing is gaining momentum in the UK, but much of the potential remains untapped. Our Bridging the gap report highlights that 62% of UK adults, approximately 34 million, are not investing today.1 Our latest research explores the main barriers and opportunities that could help more people take confident steps toward investing in their financial future.
Bridging the gap: From saving to investing
December 2025
Investing is gaining momentum in the UK, but much of the potential remains untapped. Our Bridging the gap report highlights that 62% of UK adults, approximately 34 million, are not investing today.1 Our latest research explores the main barriers and opportunities that could help more people take confident steps toward investing in their financial future.
The trends shaping investing in Europe
October 2024
Building on our 2022 ETF research, the 2024 People & Money study goes beyond ETFs to capture the broader forces reshaping investing across Europe. It highlights the trends driving today’s behaviour and the opportunities shaping the future.
The next wave of ETF investors in Europe
November 2025
With ETFs emerging as the fastest-growing investment product in Europe2, our 2025 People & Money research tracks the evolution of ETF ownership since 2022. It highlights key demographic and regional growth opportunities and offers practical insights into how we can help build confidence and engagement among new investors.
The next wave of crypto investors in the UK
October 2025
Crypto was the second-fastest growing investment product since 2022.2 Our 2025 People & Money Crypto study explores the evolving crypto landscape, examining current investor behaviour, future growth potential and what it means for the market.
Read on Retirement
November 2024
Retirement readiness has declined sharply. Our 2024 Read on Retirement survey finds most UK savers feel off-track, a clear call to action. Drawing on insights from over 1,000 DC scheme members, the research examines generational readiness, shifting priorities and confidence levels to help shape future retirement strategies.
1Source: BlackRock Bridging the Gap. 2 December 2025.
2Source: BlackRock People & Money/YouGov Plc. 14 October 2024.
