May 3, 2022
Capital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed. Investors may not get back the amount originally invested.
Key points
A whole new world
Major technology companies have made it clear that the metaverse is the next frontier of the digital world.
Why now?
Next-generation hardware such as augmented reality glasses, accelerated digitalization, and wider use of cryptocurrencies.
Investing in the future
The metaverse isn’t a reality for most people yet. But the investment opportunities are here now.
The power of engagement
Technology and internet companies – as well as consumer brands and marketing companies – are laser-focused on one key goal: engagement. Today, advertisements are shown to people globally who spend an average of more than two hours a day on social media, according to GlobalWebIndex. Tech and consumer companies believe this amount of time could multiply many times in the metaverse, having enormous revenue implications for companies selling adverts and consumer goods.
A giant leap into the metaverse

Source: Morgan Stanley, Nov. 2021. The chart shows the speed at which mentions of select technological themes in global company transcripts reached “peak interest.” A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular.
Virtual worlds already exist, but they are limited by old technology where a two-dimensional screen is the limiting factor
We see three reasons behind metaverse momentum: next-generation hardware, COVID-accelerated digitalization, and wider use of cryptocurrencies
Initial opportunities might be found in companies that will supply components for – and assemble – the next-generation hardware such as augmented-reality glasses
We believe that consumer brands that embrace the metaverse today will capture the attention of younger generations in decades to come.
Risk warnings
Capital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed. The investor may not get back the amount originally invested.
Past performance is not a reliable indicator of current or future results and should not be the sole factor of consideration when selecting a product or strategy.
Changes in the rates of exchange between currencies may cause the value of investments to diminish or increase. Fluctuation may be particularly marked in the case of a higher volatility fund and the value of an investment may fall suddenly and substantially. Levels and basis of taxation may change from time to time.
Important information
In the UK and Non-European Economic Area (EEA) countries: this is Issued by BlackRock Investment Management (UK) Limited, authorised and regulated by the Financial Conduct Authority. Registered office: 12 Throgmorton Avenue, London, EC2N 2DL. Tel: + 44 (0)20 7743 3000. Registered in England and Wales No. 02020394. For your protection telephone calls are usually recorded. Please refer to the Financial Conduct Authority website for a list of authorised activities conducted by BlackRock.
In the European Economic Area (EEA): this is Issued by BlackRock (Netherlands) B.V. is authorised and regulated by the Netherlands Authority for the Financial Markets. Registered office Amstelplein 1, 1096 HA, Amsterdam, Tel: 020 –549 5200, Tel: 31-20-549-5200. Trade Register No. 17068311 For your protection telephone calls are usually recorded.
South Africa:
Please be advised that BlackRock Investment Management (UK) Limited is an authorised Financial Services provider with the South African Financial Services Board, FSP No. 43288.
The information contained in this document, does not constitute and should not be construed as an offer of, invitation, inducement or proposal to make an offer for, recommendation to apply for or an opinion or guidance on a financial product, service and/or strategy. Whilst great care has been taken to ensure that the information contained in this document is accurate, 58 no responsibility can be accepted for any errors, mistakes or omissions or for any action taken in reliance thereon. You may only reproduce, circulate and use this document (or any part of it) with the consent of BlackRock. The information contained in this document is for information purposes only. It is not intended for and should not be distributed to, or relied upon by, members of the public. The information contained in this document, may contain statements that are not purely historical in nature but are “forward looking statements”. These include, amongst other things, projections, forecasts or estimates of income. These forward looking statements are based upon certain assumptions, some of which are described in other relevant documents or materials. If you do not understand the contents of this document, you should consult an authorised financial adviser. None of the various financial regulatory authorities in the jurisdictions above (the “Authorities”) are responsible for reviewing or verifying any information contained within this document or any other materials in connection with this document. Accordingly, the none of the Authorities have approved this document or any other associated documents, nor have taken any steps to verify the information set out in this document and have no responsibility for it.
Any research on this website has been procured and may have been acted on by BlackRock for its own purpose. The results of such research are being made available only incidentally. The views expressed do not constitute investment or any other advice and are subject to change. They do not necessarily reflect the views of any company in the BlackRock Group or any part thereof and no assurances are made as to their accuracy.
© 2022 BlackRock, Inc. All Rights reserved. BLACKROCK, BLACKROCK SOLUTIONS, iSHARES, BUILD ON BLACKROCK and SO WHAT DO I DO WITH MY MONEY are trademarks of BlackRock, Inc. or its subsidiaries in the United States and elsewhere. All other trademarks are those of their respective owners.
FOR MORE INFORMATION: blackrock.com