Celso Dominguez

Celso Dominguez is Head of Marketing for Latin America. He is a member of the Global Marketing Executive Committee and the Latin America Operating and Strategy Committees.

Before assuming his current role, Mr. Dominguez was at Citigroup, where he led the Upgrade, Trades, Conversions and Reissue Programs for US Consumer Marketing. While there, he led several programs aimed at improving customer engagement and driving incremental revenue. Before working at Citi, Mr. Dominguez served as the Country Manager for Repare Venezuela (FEMSA), President / Co-Founder of IT Investor group and the National On-Premise Manager of Coca Cola FEMSA in Venezuela.

Mr. Dominguez received his undergraduate degree in Mechanical Engineering from Universidad Metropolitana in Venezuela, and his MBA from Columbia Business School in New York.