Competition heating up
China is increasingly competing on quality – not just scale – in advanced manufacturing. We see uneven effects for companies and investors globally.
Market backdrop
Global government bond yields soared to multi-decade highs last week. Market expectations for further Fed tightening may be overstated, in our view.
Week ahead
We look to September U.S. payrolls and PCE for signs that slower labor supply is keeping wage pressures – and ultimately inflation – elevated.
AI was a key topic when President Donald Trump met Chinese President Xi Jinping last week, underscoring China’s move up the manufacturing value chain into advanced technologies. In our latest China research, we argue cheaper Chinese technology can lower costs for users while pressuring competitors' margins and market share. But trade and technology tensions can cloud profits and market access. We stay neutral Chinese equities but see opportunities in physical AI.
China’s share of global merchandise trade, 2000–25
Source: IMF Direction of Trade Statistics (DOTS) via LSEG Datastream, September 2026. Notes: Lines show China’s exports to and imports from the world as a share of total global exports and imports, respectively. Exports are measured free on board (FOB); imports are measured cost, insurance and freight (CIF).
China’s climb up the manufacturing value chain is reshaping industries and global profit pools. China’s 2001 entry into the World Trade Organization unleashed what some academics called the “China shock”: cheap, labor-intensive exports soared, but so did imports as China became embedded in global supply chains. Made in China 2.0 looks different. State support has helped China rapidly gain market share in cutting edge industries like EVs, advanced machinery and AI, backed increasingly by its own supply chains. This means while China’s share of global exports has stayed steady, what it sells has moved decidedly upmarket. At the same time, its import share has fallen from its 2021 peak as domestic demand trails production. See the chart. The result is greater competition for producers globally, even as lower-cost Chinese technology benefits end users.
Outside China, the key question is whether companies use Chinese technology or compete against it. Cheaper Chinese industrial robots and machinery can boost productivity and ease labor shortages for their customers. For rival producers, the economics are less appealing. European machinery makers illustrate the squeeze. China has moved from a major buyer of advanced machinery to a formidable competitor at home and abroad. In 2025, it overtook Germany as the world’s largest machine-tool exporter for the first time.
AI creates a similar divide. Cheaper Chinese models could accelerate AI adoption while commoditizing the model market. That could shift value toward the physical infrastructure needed to support greater AI use - computing power, data centers and electricity - reinforcing the scarcity investment theme from our Midyear Global Outlook. Physical AI could amplify demand for power electronics and batteries while broadening demand for components like motors and actuators – areas where China already has a manufacturing and supply-chain advantage. But technology sovereignty cuts both ways: export controls and efforts to reduce reliance on Chinese technology could limit market access. That makes geopolitics a key risk to where the opportunity ultimately lies.
Inside China, industrial policy has helped build scale and competitiveness, but growth alone does not guarantee shareholder returns. Long-standing challenges – including weak domestic consumption, a soft property market and an aging population – remain, while intense competition can squeeze margins even in industries where China has gained global market shares. The divergence is stark: profits at Chinese electronic-device makers rose 110% year over year in the first seven months of 2026, supported by global AI demand, while auto profits fell 20.4%, according to data from the National Bureau of Statistics of China. Likewise, AI hardware suppliers have expanded margins, while solar manufacturers have seen theirs collapse. Markets echo that divide: the MSCI China index has lost 11% in U.S. dollar terms this year through Sept. 21, while the MSCI China Information Technology index has gained 7%.
This divide reinforces our selective approach: we stay neutral Chinese equities while favoring areas where growth is translating into stronger margins and returns – particularly in AI hardware and select advanced manufacturing.
The global bond selloff accelerated last week, pushing long-dated U.S. Treasury yields to their highest levels in over 20 years. The 30-year yield reached 5.53%, a level last seen in 2004, while the 10-year rose to a 19-year high of 5.22% on expectations for further rate hikes. We think markets may be getting ahead of themselves. A hike that strengthens Fed credibility, against a backdrop of stronger growth, is in our view on net good news for risk assets.
U.S. payrolls and inflation are in focus. Slower labor supply growth means softer job gains need not signal a weaker economy, in our view. We expect hiring around levels consistent with full employment – enough to keep wage pressures elevated and risk keeping inflation sticky. September PCE will show whether that pressure is feeding through, with core inflation still running above 3%.
Sept. 29
U.S. job openings; U.S. & EU consumer confidence final
Sept. 30
U.S. PCE; UK GDP; China manufacturing PMI
Oct. 1
Global PMI final; EU unemployment
Oct. 2
U.S. nonfarm payrolls; Japan unemployment, EU flash HICP
Read our past weekly market commentaries here
Since we launched our mega forces framework it has become clearer how their intersection shapes almost all our investment views and opens up alpha opportunities. They cut across asset class labels, spurring a rethink of portfolio construction. Investors need to be deliberate about the economic or thematic exposures they own, the vehicles they use to implement them and their investment horizons.

Our highest conviction views, September 2026
Note: Views are from a U.S. dollar perspective, September 2026. This material represents an assessment of the market environment at a specific time and is not intended to be a forecast of future events or a guarantee of future results. This information should not be relied upon by the reader as research or investment advice regarding any particular funds, strategy or security.
Six- to 12-month tactical positioning, September 2026
This shows the implementation of our key investment views from the previous page through an asset class lens.

Past performance is not a reliable indicator of current or future results. It is not possible to invest directly in an index. Note: Views are from a U.S. dollar perspective. This material represents an assessment of the market environment at a specific time and is not intended to be a forecast or guarantee of future results. This information should not be relied upon as investment advice regarding any particular fund, strategy or security.
Six to 12-month tactical views on selected assets vs. broad global asset classes by level of conviction, September 2026

We have lengthened our tactical investment horizon back to six to 12 months. The table below reflects this and, importantly, leaves aside the opportunity for alpha, or the potential to generate above-benchmark returns – especially at a time of heightened volatility.
Past performance is not a reliable indicator of current or future results. It is not possible to invest directly in an index. Note: Views are from a euro perspective, September 2026. This material represents an assessment of the market environment at a specific time and is not intended to be a forecast or guarantee of future results. This information should not be relied upon as investment advice regarding any particular fund, strategy or security.

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