The BlackRock principles

BlackRock’s purpose is to help more and more people experience financial well-being.

We rely on our principles to guide how we interact with each other, our clients, the communities in which we operate, and all of our other stakeholders.

These principles represent our core values, our aspirations, and our cultural language – lived and embraced by every employee at our firm.


Number 1



We are a fiduciary to our clients.

Our clients’ interests come first.

The fiduciary mindset is the bedrock of our identity. It reflects our integrity and the unbiased advice we give our clients.

And it’s what inspires us to come to work every day and help people build better futures.

Number 2




We are One BlackRock.

We work collaboratively, without silos and without turf, to create the best outcomes for our clients, our firm, and the communities where we operate.

  • A diverse workforce is indispensable to our creativity and success. It’s how we answer the biggest questions and solve the toughest problems.
  • An inclusive, equitable environment makes us thrive. It enables us to draw on expertise and unique experiences from across the firm and bring out the best in each other.
  • Aladdin unifies us, creating a common language for us to interpret the world, the markets, and our clients’ needs.

Number 3



We are passionate about performance.

We are relentless about finding better ways to serve our clients and improve our firm. Since our founding, innovation has been at the center of how we deliver performance and stay ahead of our clients’ needs.

    • We have continually reinvented our firm and our industry to help people achieve their goals.
    • We are lifelong students – of markets, of technology, and of the world.

Number 4



We take emotional ownership.

The people we serve entrust us to help them prepare for the future. Our culture is defined by the deep sense of responsibility we feel to our clients and to each other.

  • In everything we do – from the investment performance we deliver to the technology we develop – we are emotionally invested in our clients’ futures.
  • We are equally invested in the success of our firm and our colleagues. We hold ourselves and each other to the highest standards of excellence.

Number 5



We are committed to a better future.

We are long-term thinkers, focused on helping people build a better tomorrow. We are deeply invested in the success of all of our stakeholders – our clients, our employees, our shareholders, and the communities where we operate – and we run our business sustainably and responsibly.

  • At the companies we invest in for our clients, we advocate for sustainable and responsible business practices that drive long-term value.
  • We always strive to serve more people, and to find new and innovative ways to help them achieve financial well-being.