Woman holding yoga mat

Earn tomorrow's clients

The clients you serve tomorrow will be different from those you serve today. BlackRock can help you earn tomorrow’s clients and grow your business for the future.

Tomorrow's clients


Retiring investors

Unsurprisingly, most wealth in Australia lies in the hands of baby boomers who are approaching or in retirement. However, in the coming years boomer wealth is expected to grow more slowly than succeeding generations.


Emerging investors

Millennials are expected to inherit approximately $3.5 trillion by 2050.1 By 2030, the income of Gen Zs is projected to be $33 trillion, constituting 27% of global income.2


Diverse communities

Women, the LGBTIQ+ community and racially diverse communities have historically been underrepresented in the wealth management industry, but now hold growing pockets of investable assets.

Engage retiring investors

Clients approaching retirement will often switch from wealth accumulation pre-retirement to managing withdrawals as they transition to decumulating their savings during retirement. While managing wealth is a significant component of retirement, centring conversations around wellbeing is key to ensuring clients are building the life they envision.
Old age couple laughing together

Engage emerging investors

Emerging investors – consisting largely of Millennials and Gen Zs – have different needs and values than that of today’s average client. Whether it’s views about investing, personal outlooks or retirement, advisers should start with understanding the unique needs of emerging investors to enable innovative delivery of solutions and advice to better accommodate for this segment.

TRILLION - the amount Millennials are estimated to inherit by 2050.

AFR, “Baby Boomers to pass on $224b a year by 2050,2021. Figure quoted is in $AUD

Engage diverse communities

of global wealth will be held by women by 2025

More wealth will be held by women. In 2016, women held 31% of global wealth. This rose to 33% in 2020 and is expected to reach 35% by 2025.

of Generation Z are attracted to the same sex

More of tomorrow’s clients will identify as LGBTIQ+. 7% of Baby Boomers identified as being attracted to the same sex. Compare this to 12% of Millennials and 18% of Gen Zers.

of Australians have a parent born overseas

More of tomorrow's client's will be racially diverse. 24% of Australians speak a language other than English at home, while 350+ different languages are spoken at home.

Source: UBS, “Women and investing: Reimagining wealth advice,” 2022; IPSOS, “LGBT+ Pride 2021 Global Survey points to a generation gap around gender identity and sexual attraction,” 2021; ABS, “2021 Census: Nearly half of Australians have a parent born overseas,” ABS, “2021 Census: Nearly half of Australians have a parent born overseas,” 2022; ABS, “Cultural diversity: Census,” 2022

Women are wielding more power

Women are well on their way to holding larger pockets of wealth in Australia. There are now more women interested in seeking financial advice who are likely to have different investment preferences, priorities and values, when compared with men.
young woman smiling

More of tomorrow’s clients will identify as LGBTIQ+

LGBTIQ+ clients continue to face ongoing discrimination, so it is not surprising that the community is reluctant to seek financial education and advice. In fact, only 15% of LGBTIQ+ investors feel knowledgeable about their finances and 25% feel secure for retirement.3
rainbow wooden block

Appreciate the racial diversity of tomorrow’s clients

The wealth held by racially diverse groups and underrepresented communities continues to increase, stressing the need to foster cultural competency and inclusion to better understand and deliver services tailored to the unique experiences of these communities.
man with headphones

Take the next steps to prepare for tomorrow’s clients

Getting to know tomorrow’s clients and what they need is key to earning the trust of tomorrow’s clients. Take steps today to start preparing your practice for success with these clients through these four key areas.
Message icon
Demonstrate value as a financial coach
Employ active listening and deeper conversations to build loyalty.
community icon
Build an effective team
Ensure your team is aligned with your current or goal client base.
Tech icon
Embrace technology
Leverage innovation to be more efficient and provide deeper, more personalised service.
partner icon
Fortify your partner network
Expand beyond lawyers and accountants based on the clients you are targeting.

Contact our team today

For more information on available resources and workshops, let us know by filling in the form below and a BlackRock representative will contact you.
Please try again
First Name *
Please enter a valid first name
Last Name *
Please enter a valid last name
Email *
Please enter a valid email
Organization *
This field is mandatory
State *
This field is mandatory
What do you want to know more *
This field is mandatory
Thank you
Thank you
Thank you for submitting your interest. A BlackRock Representative will be in touch.