Outcome ETFs: How do they work?

Understand Outcome ETFs and how they can help deliver income and protect returns during volatility.

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image of person animated in discussion

What are outcome ETFs?

Outcome ETFs are designed to help investors invest with a specific goal in mind, from generating income and managing risk to seeking market growth.

These funds use options strategies to target defined outcomes, bringing techniques once more commonly used by institutional investors into an ETF structure that is easier to access and incorporate into a portfolio.

Benefits of outcome ETFs

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Transparent

Daily holdings disclosure delivers clear, ongoing visibility into exactly what you own.
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Flexible

Purpose‑built investment objectives designed to adapt as market conditions evolve.
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Easy to implement

Gain efficient access to an options‑based strategy through a single, simple ticker.

Types of outcome ETFs

Types of outcome ETFs include those for growth, income, and targeted downside protection

Covered call ETFs seek to generate income from existing market exposure

Income strategies selling call options on top of certain exposures are often referred to as “covered calls” or “BuyWrites.” These strategies make a very simple tradeoff when used inside an ETF: in exchange for generating income on an asset, investors give up some of the growth potential. Underlying assets that tend to have higher volatility will typically offer more income. This provides investors a way to diversify their sources of income within their portfolios. Having these strategies available within the ETF wrapper also enables investors to implement these strategies with greater ease than managing the strategy themselves.

Buffer ETFs are designed to help investors stay invested through market ups and downs

Buffer ETFs are designed to help cushion the impact of market declines while keeping investors invested in the market. In exchange for this protection, investors give up some potential gains if markets rise strongly. Different buffer ETFs offer varying levels of downside risk management, outcome periods, and return caps, allowing investors to choose the approach that best fits their goals and risk tolerance.

Accelerated strategies for growth

These strategies use options to seek enhanced growth over a defined outcome period. For example, they may aim to provide two or three times the upside of an underlying asset, up to a predetermined cap.

Like other outcome-oriented strategies, there is a trade-off. In exchange for greater participation in market gains, returns are capped once a specified threshold is reached. These strategies may appeal to investors who expect markets to rise moderately and can hold the ETF for the full outcome period.

Generate income with potential for capital growth

We do so with systematically managed strategies that not only write call options, but also layer on futures to restore equity beta and offset the drag typically associated with option overlays.
Designed as a potential core equity replacement, these strategies aim to deliver income alongside continued participation in equity market upside.

Frequently asked questions

An outcome ETF is an exchange-traded fund designed to deliver a clear outcome. Outcome ETFs use options to help investors pursue specific objectives, including growth, income and downside protection in volatile markets.

Outcome ETFs may generate income by selling (or “writing”) call options on underlying equities, collecting premiums that can be distributed to investors.

A covered call strategy involves holding an asset and selling call options on it to generate income. Within ETFs, this can be done on multiple assets simultaneously and the income is distributed to investors as a dividend.

Outcome ETFs can help investors pursue specific objectives, including income. Some investors may be looking for income from sources that are less sensitive to interest rates or a company's ability to pay a dividend.

Trade-offs may include capped upside and exposure to equity market risks.

Selling call options generates upfront cash but, in exchange, the fund’s upside may be limited. In a sharply rising market, a fund may lag meaningfully behind the broad market.

Conversely, the fund’s value can fall in a market downturn; while the premiums generated from the sale of call options provide some cushion, they may not fully offset losses if the value of the fund's holdings decline.

The key benefits of covered call ETFs are alluded to above:

  • Transparent: Daily holding disclosure ensures you always know exactly what you own.
  • Flexible: Adapt to market conditions with an ETF tailored to your objectives.
  • Easy to implement: Bundle an options-based strategy within a single ticker.

The pros of covered call ETFs are covered above and include transparent, flexible, and ease of implementation. That said, all outcome ETFs involve tradeoffs. For example, it is common for outcome ETFs to set a cap on growth to help generate income, finance targeted protection, or provide enhanced growth in moderate environments. While the strategy is managed and monitored by a professional portfolio management team, investors should still be aware of the specifics or types of outcome ETFs that they are investing in, as all products are designed to deliver different experiences.

Covered call strategies are particularly attractive for investors looking for stable, recurring distributions and a differentiated income stream. By generating income systematically, they can also help cushion market volatility and deliver a smoother investment experience.