Turning ETF interest into investor action

As ETF interest builds in Singapore, the next opportunity is helping investors move from consideration to action. Read the iShares ETF Insights Report to explore what investors value, where they need support and how clearer ETF journeys can help build confidence.

Individual Investor
Individual Investor

What the report explores

ETF adoption in Singapore is growing, but many investors are still moving from interest to action. Drawing on research among over 2,000 Singaporean adults, this report explores where demand is building, what may be holding investors back, and how clearer education and access could support the next wave of ETF investors.

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Where ETF demand is building in Singapore

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Why investor interest does not always translate into action

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How self-directed behaviour is shaping ETF adoption

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Solution-based journeys that could help unlock the next wave of investors

Key insights at a glance

62%

of adults currently invest in at least one financial product.

38%

intend to allocate to ETFs in the next 12 months. 

87%

of current ETF investors use self-directed channels.

Built for those shaping the future of ETF investing

Designed for financial institutions and investment platforms, the next wave of ETF growth in Singapore may depend on how effectively investors are guided from consideration to implementation. This report offers insights into where demand is emerging, what may be slowing adoption, and how platforms, advisers and financial institutions can help make ETF investing more accessible and actionable.

Download the Singapore ETF Insights Report

Explore the investor behaviours, barriers and ETF solutions shaping Singapore’s next wave of growth. For a deeper discussion, speak to your BlackRock or iShares relationship manager.