This section includes investor type descriptions for professional clients and market counterparties.
Professional client
A Professional Client is either: (i) a ‘deemed’ professional client; (ii) serviced-based professional client; or (iii) an assessed professional Client
(i) Deemed Professional Client
A person is a “deemed” professional client if the person is:
(ii) Service-based Professional Clients
A person is a ‘serviced-based’ professional client if
(iii) Assessed-based Professional Clients
Assessed-based professional clients can be either (i) individuals; or (ii) undertakings
Individuals
An individual (and associated joint account holders) would be classified as an ‘assessed-based professional client’ if:
Where there is a joint account in place, the secondary account holder must obtain confirmation in writing that investment decisions relating to the joint account are made for or on behalf of the secondary account holder
Undertakings
Undertakings, which are generally not individuals, would be classified as ‘assessed-based’ professional clients if it:
Market counterparties
A Market Counterparty is any person who is either:

Innovation is at the heart of our investment platform, with our strategies supported by the scale and technology backbone of BlackRock.
We believe that an investment process underpinned by continual innovation is vital to our goal of delivering sustainable alpha to our clients.
Enhanced building blocks seek to deliver consistent, high information ratio alpha by combining security selection insights with optimized portfolio construction.
Our investment decisions use multiple, independent and risk management alpha models, seeking enhanced risk-adjusted returns with low correlations to broad asset classes.
Seek to uncover alpha using relative value, directional and security selection strategies, across markets, with return profiles independent of traditional market betas.