Simple, efficient and transparent access to opaque global bond markets
Until the first bond ETFs were pioneered in 2002, ordinary investors had few low-cost options for building diversified bond portfolios on their own, especially in areas such as corporate and emerging-market debt. It was either use a broker—who could spend hours or longer working with Wall Street dealers—or invest in a mutual fund. The first bond ETFs gave all investors efficient, convenient tools for targeting fixed income assets on each trading day.