INSIGHTS TEMPLATE

Basic template

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Template overview

Below is a full-page overview of a basic template page created using our BlackRock component system. To see detailed rules and recommendations for each component, click on the second tab above. Structural components, such as the global masthead and footer will default on the page.

Note: All copy shown below is sample placeholder text.

sustainable investing

Sustainability is reshaping finance

Mar 20, 2021
  • BlackRock

This is your introductory blurb. It should be short and concise to give the reader a quick setup of the content that follows on the page.

Main section headline

Long before it was possible to “CC” an infinite number of recipients on virtually any and all electronic communications, a so-called “carbon copy” was the circulation method of old typed, or written documents, placed over carbon paper and the under-copy sheet itself. When copies of business letters were so produced, it was customary to use the acronym "CC," before a colon, and below the writer's signature, to inform the principal recipient that carbon copies had been made and distributed to the parties listed after the colon (Source: Wikipedia, December 2020).

Obviously, in today’s digital world, the idea of a physical carbon copy seems downright prehistoric. Even familiar marketing channels, like radio and television, are flirting with obsolescence, at least as far as new advertising dollars are concerned. Given that the cost of being added to the distribution list of an email, or social media post, is virtually nothing, there’s no wonder that your inbox/home feed is persistently jampacked with new material.

Subheadline supporting main section

With recent announcements about positive vaccine efficacy, combined with visibility around a credible distribution plan that can eventually create herd immunity, the pandemic era is likely close to its last innings. And thanks to historic stimulus in reaction to the onset of the pandemic, the real economy that is emerging from this crisis has a tremendous amount of underappreciated momentum. Major developed market (DM) central banks have increased global liquidity by a staggering $7.5 trillion in 2020, according to data from the Federal Reserve, the Congressional Budget Office and Bloomberg, representing nearly 30% year-over-year growth from an already large stockpile.

Chart / graph headline

Source: performance is not a reliable indicator of current or future results. It is not possible to invest directly in an index.
Sources: BlackRock Investment Institute, with data from Refinitiv Datastream , March 2020. Notes: The chart shows the rolling one-month move away from the benchmark weight of equities in a hypothetical 60/40 portfolio of 60% equities and 40% bonds.

Main section headline

In the bond world it is almost essential to go outside of high-quality fixed income to build a portfolio that might yield 3%-4%. In fact, emerging markets, securitized assets, and parts of the high yield debt universe are asset classes we would turn to in building the balanced portfolio of 2021. And in order to achieve the historical return of between 5.5% to 8% for a balanced portfolio, the equity portion of that portfolio would therefore need to return between 7% and 10%, presumably supplemented by an allocation to alternative assets. Interestingly, it is possible to meet such portfolio-level return while still holding more cash than has historically been the case, keeping some dry powder for opportunities that may arise in future, or as a buffer against near-term volatility.

Quotation start

Materials was the best performing global sector, while health care and consumer staples lagged. Oil prices rose further, and bond yields moved sideways across the globe.

Quotation end

While there are a number of tailwinds for broad EM in general, perhaps a commodity tailwind could help the commodity-producing subset of EM, including parts of Latin America, Emerging Europe and the Middle East and Africa. Many EM currencies tend to have a strong correlation with commodities, going back at least two decades, and a commodity-led tailwind can provide a virtuous lift to these countries’ prospects. As commodity prices rise, credit profiles strengthen, currencies strengthen, and purchasing power appreciates, allowing for demand to expand, which can drive commodity prices yet higher; restarting the cycle all over again.

Our conclusion

Our argument is built on the idea that what’s priced now doesn’t reflect what will be priced in the future. We instead identify exposures that capture sustainability using BlackRock’s proprietary sustainability metrics across asset classes. In our framework, whether these metrics have historically explained returns is secondary to whether they capture sustainability.

Scott Thiel
Chief Fixed Income Strategist
Scott Thiel, Managing Director, is Chief Fixed Income Strategist for BlackRock and a member of the BlackRock Investment Institute (BII). He is responsible for developing ...
Read bio
Kate Moore
Head of Thematic Strategy, BlackRock Global Allocation Team
Kate Moore, Managing Director, is a member of the Global Allocation investment team and Head of Thematic Strategy. Her investment mandate includes identifying ...
Read bio

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Detailed rules and recommendations

Below is a detailed breakdown of each section and components within this template. Click on each individual 'See detailed rules' buttons to view additional rules and recommendations for each section.

Standard banner

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Purpose: The standard banner should act as a page title to help set up the content on the page. The headline should be distinctly simple.

Introductory blurb

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Purpose: This space provides a short, concise piece of copy that helps introduce the user to the content you're highlighting below.

Paragraph

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Use paragraphs for the bulk of your page's text. Keep them concise, around 3-5 sentences long, and use headlines to highlight the main points and break up the page.

Image/paragraph appearance

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Purpose: This flexible section can be used to highlight an image or infographic with a supporting copy.

Pull quote

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Our pull quotes are displayed in a larger, bolder typeface to stand out. They should sit within the main text but not be placed next to, or after, the text from which they come. Pull quotes should be kept brief to maintain visual balance on the page.

Social share

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Purpose: To allow users to “share” the insight, with the ability to download the commentary when applicable.

Author bio

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Purpose: To provide users with more detailed information about the writers. This should be placed at the bottom of the content page so users can explore more about each contributor without interrupting the content.

Dynamic article

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We don't want to end our users journey with no way to continue learning or reading related content. We suggest linking at least 2 related articles to help them on their journey.

Content book overview

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