Dynamic social media

The social media component is designed to dynamically pull in the most recent content from our BlackRock social media channels - Twitter and Instagram.

It should be used to promote our brand purpose by highlighting stories that showcase our firm’s social impact and philanthropic efforts.

Content can be filtered by tags to showcase posts related to a specific topic (or topics) such as sustainability, zero carbon emissions, climate change, etc… Or BlackRock employee stories of “Our purpose in action”, for example.

 

Publishing? View the DCR guidebook for detailed instructions.

Paragraph appearance Side by side appearance
Paragraph-2,Dynamic Social Media-1,Paragraph-3
Paragraph-4,Dynamic Social Media-2,Paragraph-5

Paragraph appearances

Use our Paragraph appearance if you want a larger tile set (high visual impact), and the headline, intro, and content tiles to align down the page.

There is a minimum of 3 tiles — additional tiles (up to 9) automatically appear in a carousel feed.

PRO TIP: Use the large headline appearance if you are using this to introducing a new content section to your page; think of it as your H2. If this is used as support for an established section, use the “medium” size headline (H3).

Rules and recommendations

Component element Optional element Rules
A: Background color options   • BLK_Black
• BLK_White with optional top/bottom border
• BLK_Neutral
B: Headline & intro blurb   • Headline character count: ~70*
• Large (40px Extrabold) = H2 — or — Medium (32px Bold) = H3 headline size option
• Intro blurb character count: ~750*
• Can have the headline without the intro blurb (or vice-versa)
C: Dynamic social content   • Content is limited to one platform (Twitter or Instagram, per instance of the component)
• Content is dynamically generated through a feed aggregator based on tags selected from a dropdown when publishing the component. Selecting multiple tags will pull in posts related to one OR both
• Component shows a maximum of 9 posts by default. Can be filtered to show only the latest 3 posts via the DCR
• Refer to the table below for a list of approved social channels
• For more detailed technical information please visit the wiki page
D: CTA   • CTA can be either a button or a link
• Keep these "digital" friendly; i.e. short descriptors and be explicit to where you are leading the user
E: Carousel control   • Dynamically generated
*NOTE: Due to varying alphabets and character widths, please ensure your publisher tests this prior to release    

Approved social channels

Platform Country Channel URL
Twitter U.S. BlackRock https://twitter.com/blackrock
U.S. BlackRock Engineering https://twitter.com/BlackRock_Eng
U.S. BlackRock_News https://twitter.com/BlackRock_news
U.S. BLKPublicPolicy https://twitter.com/BLKpublicpolicy
Canada BlackRockCA https://twitter.com/blackrockca
U.K. BlackRock_UK https://twitter.com/BlackRock_UK
Mexico BlackRockMX https://twitter.com/BlackRockMX
Germany BlackRockDE https://twitter.com/blackrockde
France BlackRock_FRA https://twitter.com/BlackRock_FRA
Italy BlackRockIT https://twitter.com/blackrockIT
Switzerland BlackRock_CH https://twitter.com/BlackRock_CH
Netherlands BlackRock_NL https://twitter.com/BlackRock_NL
Instagram Global BlackRock Instagram https://www.instagram.com/blackrock