Dynamic social media

The social media component is designed to dynamically pull in the most recent content from our BlackRock social media channels - Twitter and Instagram.

It should be used to promote our brand purpose by highlighting stories that showcase our firm’s social impact and philanthropic efforts.

Content can be filtered by tags to showcase posts related to a specific topic (or topics) such as sustainability, zero carbon emissions, climate change, etc… Or BlackRock employee stories of “Our purpose in action”, for example.

 

Publishing? View the DCR guidebook for detailed instructions.

Paragraph appearance Side by side appearance
Paragraph-2,Dynamic Social Media-1,Paragraph-3
Paragraph-4,Dynamic Social Media-2,Paragraph-5

Paragraph appearances

Use our Paragraph appearance if you want a larger tile set (high visual impact), and the headline, intro, and content tiles to align down the page.

There is a minimum of 3 tiles — additional tiles (up to 9) automatically appear in a carousel feed.

PRO TIP: Use the large headline appearance if you are using this to introducing a new content section to your page; think of it as your H2. If this is used as support for an established section, use the “medium” size headline (H3).

Rules and recommendations

Component elementOptional elementRules
Component elementA: Background color options Optional element  Rules• BLK_Black
• BLK_White with optional top/bottom border
• BLK_Neutral
Component elementB: Headline & intro blurb Optional element  Rules• Headline character count: ~70*
• Large (40px Extrabold) = H2 — or — Medium (32px Bold) = H3 headline size option
• Intro blurb character count: ~750*
• Can have the headline without the intro blurb (or vice-versa)
Component elementC: Dynamic social content Optional element  Rules• Content is limited to one platform (Twitter or Instagram, per instance of the component)
• Content is dynamically generated through a feed aggregator based on tags selected from a dropdown when publishing the component. Selecting multiple tags will pull in posts related to one OR both
• Component shows a maximum of 9 posts by default. Can be filtered to show only the latest 3 posts via the DCR
• Refer to the table below for a list of approved social channels
• For more detailed technical information please visit the wiki page
Component elementD: CTA Optional element  Rules• CTA can be either a button or a link
• Keep these "digital" friendly; i.e. short descriptors and be explicit to where you are leading the user
Component elementE: Carousel control Optional element  Rules• Dynamically generated
Component element*NOTE: Due to varying alphabets and character widths, please ensure your publisher tests this prior to release Optional element  Rules 
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Approved social channels

PlatformCountryChannelURL
undefinedTwitter undefinedU.S. undefinedBlackRock undefinedhttps://twitter.com/blackrock
undefined undefinedU.S. undefinedBlackRock Engineering undefinedhttps://twitter.com/BlackRock_Eng
undefined undefinedU.S. undefinedBlackRock_News undefinedhttps://twitter.com/BlackRock_news
undefined undefinedU.S. undefinedBLKPublicPolicy undefinedhttps://twitter.com/BLKpublicpolicy
undefined undefinedCanada undefinedBlackRockCA undefinedhttps://twitter.com/blackrockca
undefined undefinedU.K. undefinedBlackRock_UK undefinedhttps://twitter.com/BlackRock_UK
undefined undefinedMexico undefinedBlackRockMX undefinedhttps://twitter.com/BlackRockMX
undefined undefinedGermany undefinedBlackRockDE undefinedhttps://twitter.com/blackrockde
undefined undefinedFrance undefinedBlackRock_FRA undefinedhttps://twitter.com/BlackRock_FRA
undefined undefinedItaly undefinedBlackRockIT undefinedhttps://twitter.com/blackrockIT
undefined undefinedSwitzerland undefinedBlackRock_CH undefinedhttps://twitter.com/BlackRock_CH
undefined undefinedNetherlands undefinedBlackRock_NL undefinedhttps://twitter.com/BlackRock_NL
undefinedInstagram undefinedGlobal undefinedBlackRock Instagram undefinedhttps://www.instagram.com/blackrock
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