Digital application

Fully co-branded page

In the below example, the page deals entirely with ETFs and index investing so the iShares brand was applied to the full page. A few points to keep in mind when applying the brand:

1. Always use the logo component to introduce the brand clearly. Learn more about usage of the logo component.
2. Once you introduce the brand you should fully apply its colors, font, tone of voice, and brand assets.
3. You shouldn't switch between brands throughout the page.

Don’t

Partially co-branded page

If part of the page relates to the secondary brand, you should apply the secondary brand to part of the page. When applying a secondary brand to part of the page, there are a few things to keep in mind:

1. In general, the page should follow the 80/20 rule to avoid creating a confusing, mis-matched experience. Usually only one component should be branded with the secondary brand at most.
2. Always use the logo component to introduce the brand clearly. Learn more about usage of the logo component.
3. Once you introduce the brand that section should fully apply its colors, font, tone of voice, and brand assets.
4. Only stack BlackRock yellow, white, and black with other brand colors.

Don'ts