Super hero banner

The Super hero banner is our largest and most impactful banner. It should be used for specific high-traffic campaign landing pages, and should help set up diverse and related content for visitors to explore. We recommend using this banner sparingly and getting pre-approval from the design team prior to rolling your page out.

We’ve baked a few key features into this component, including the ability to:

  • Have total control of how the image crops
  • Full bleed background, offset image, or no image appearances
  • Ability to turn component-level top padding on or off
    • Note: Use this is to solve “double” padding issues when stacking similar colored components together which may cause large gaps to appear, and get pre-approval for guidance from the Design Platform team

 


Publishing? View the DCR guidebook for detailed instructions.


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Full bleed image appearance

With our full-bleed background, the image sits within the color background, and has either a right or left-side image orientation.

For any of these layout options, you have the choice of where the image gets cropped from across different breakpoints; center, left or right side of the image container. This works for either right-side or left-side image orientation. See our “Image placement & cropping guide” for more details.

optional eyebrow

Full bleed image appearance

Intrinsicly morph technically sound paradigms with competitive systems. Assertively deliver competitive collaboration and idea-sharing before client-focused content.

 

Enthusiastically reintermediate maintainable processes rather than user friendly resources. Holisticly reinvent collaborative web services vis-a-vis progressive ideas.

tab1-img1

Rules and recommendations

Component element Optional element Rules
A: Background color options
  • BLK_White (ONLY optional bottom border - aligns to body text width)
    •   • Use bottom border if not using the CTA. It helps “anchor” the text block
  • BLK_Neutral
  • BLK_Black
  • BLK_Yellow
B: Eyebrow
  • Character count: ~35*
  • Used for anything user-journey related - page titles, section titles (i.e. “Who we are”)
C: Headline
  • Headline character count: ~70
D: Body copy
  • Body character count: ~500*
  • Ability to include hyperlink
  • Stylization: Italic, bold capabilities
E: Image
  • Image dimension: 860x600px graphic (JPG/PNG)
  • Graphics are cut wider to accommodate responsive layouts
  • Image alignment: right or left
  • See “Image and cropping guides” section for detailed instructions on cropping
  • All image assets must be optimized for the web: <300kb
F: Component CTA
  • CTA can be either a primary button or a tertiary link
  • Keep these "digital" friendly; i.e. short descriptors
*NOTE: Due to varying alphabets and character widths, please ensure your publisher tests this prior to release

Offset image appearance

With our offset background, the image sits outside the color background, and has either a right or left-side image orientation. We have implemented a limited pre-selected “bottom border” color options to ensure a seamless stack of different colored components. See the bottom of the page for how this works.

Note: This must get pre-approval to ensure proper use.

For any of these layout options, you have the choice of where the image gets cropped from across different breakpoints; center, left or right side of the image container. This works for either right-side or left-side image orientation. See our “Image placement & cropping guide” for more details.

optional eyebrow

Offset image appearance

Intrinsicly morph technically sound paradigms with competitive systems. Assertively deliver competitive collaboration and idea-sharing before client-focused content.

 

Enthusiastically reintermediate maintainable processes rather than user friendly resources. Holisticly reinvent collaborative web services vis-a-vis progressive ideas.

tab1-img1

Rules and recommendations

Component element Optional element Rules
A: Background color options - Primary background
  • BLK_White (ONLY optional bottom border - aligns to body text width)
    •   • Use bottom border if not using the CTA. It helps “anchor” the text block
  • BLK_Neutral
  • BLK_Black
  • BLK_Yellow
a1: Offset bottom border - Secondary color options
  • When stacking any full-bleed component below, you have the flexibility to choose from a select-few bottom border color options. This is to accomplish a seamless transition between components
  • Default color: BLK_White • Logic > If choose primary color:
    •   • BLK_White > bottom options: Neutral, Black, Yellow, Pink
    •   • BLK_Neutral > bottom options: Black, Yellow, Pink
    •   • BLK_Black > bottom options: White, Neutral
    •   • BLK_Yellow > bottom options: White, Neutral, Black
B: Eyebrow
  • Character count: ~35*
  • Used for anything user-journey related - page titles, section titles (i.e. “Who we are”)
C: Headline
  • Headline character count: ~70*
D: Body copy
  • Body character count: ~500*
  • Ability to include hyperlink
  • Stylization: Italic, bold capabilities
E: Image
  • Image dimension: 860x600px graphic (JPG/PNG)
  • Graphics are cut wider to accommodate responsive layouts
  • Image alignment: right or left
  • See “Image and cropping guides” section for detailed instructions on cropping
  • All image assets must be optimized for the web: <300kb
E: Image
  • CTA can be either a primary button or a tertiary link
  • Keep these "digital" friendly; i.e. short descriptors
*NOTE: Due to varying alphabets and character widths, please ensure your publisher tests this prior to release
optional eyebrow

Example: Offset with bottom color

Intrinsicly morph technically sound paradigms with competitive systems. Assertively deliver competitive collaboration and idea-sharing before client-focused content.

 

Enthusiastically reintermediate maintainable processes rather than user friendly resources. Holisticly reinvent collaborative web services vis-a-vis progressive ideas.

tab1-img1

Always use a matching bottom border

Or a hedge fund. Or an investment bank. What we are is a company that helps millions of people up and down the UK by investing their money for them. Money for their retirement. Money to buy a home. To pay for their children’s education. That’s been our purpose from day one, set by our founders who still work here tirelessly to achieve it. And you can take that to the bank.

No image appearances

If your content requires an X-large headline but does not require an image, this is an option. It also allows for introductory copy and a CTA option. It has the same options as our “image” appearance, but without the image.

Note: This component has a lot of top/bottom padding baked in, so use this component sparingly, and it’s best to get design guidance prior to using it. It should only be used for specific, pre-approved pages.

optional eyebrow

No image appearance

Intrinsicly morph technically sound paradigms with competitive systems. Assertively deliver competitive collaboration and idea-sharing before client-focused content.

 

Enthusiastically reintermediate maintainable processes rather than user friendly resources. Holisticly reinvent collaborative web services vis-a-vis progressive ideas.

Rules and recommendations

Component element Optional element Rules
A: Background color options
  • BLK_White (ONLY optional bottom border - aligns to body text width)
    •   • Use bottom border if not using the CTA. It helps “anchor” the text block
  • BLK_Neutral
  • BLK_Black
  • BLK_Yellow
B: Eyebrow
  • Character count: ~35*
  • Used for anything user-journey related - page titles, section titles (i.e. “Who we are”)
C: Headline
  • Headline character count: ~70
D: Body copy
  • Body character count: ~500*
  • Ability to include hyperlink
  • Stylization: Italic, bold capabilities
E Component CTA
  • CTA can be either a primary button or a tertiary link
  • Keep these "digital" friendly; i.e. short descriptors
*NOTE: Due to varying alphabets and character widths, please ensure your publisher tests this prior to release

Alternate variations

To help you visualize different possible layouts and background colors, we stacked a few components together to give you a more clear understanding of how this could look.

 

who we are

We ask the big questions

Our first big question: ‘Does the world really need another asset manager?’ The answer was probably not – unless we changed things. That led to even bigger questions.

Can we make investing more affordable for more people? Can investing in our planet be a good investment for all? Can we open the doors of opportunity for students from the UK’s most disadvantaged postcodes?

Asking big questions has made us who we are – and helped millions of people find better financial futures.

who we are

We ask the big questions

Our first big question: ‘Does the world really need another asset manager?’ The answer was probably not – unless we changed things. That led to even bigger questions.

Can we make investing more affordable for more people? Can investing in our planet be a good investment for all? Can we open the doors of opportunity for students from the UK’s most disadvantaged postcodes?

Asking big questions has made us who we are – and helped millions of people find better financial futures.