Sustainable investing

Sustainable investing

What is sustainable investing?

Sustainable investing is about investing in progress, and recognising that companies solving the world’s biggest challenges can be best positioned to grow. It is about pioneering better ways of doing business, and creating the momentum to encourage more and more people to opt in to the future we’re working to create.

Through the combination of traditional investment approaches with environmental, social and governance (ESG) insights, investors ranging from global institutions to individuals are taking a sustainable approach to pursuing their investment goals.

Capital at risk. All financial investments involve an element of risk. Therefore, the value of the investment and the income from it will vary and the initial investment amount cannot be guaranteed.



Growth of sustainable investing

Assets in dedicated sustainable investing strategies have grown at a rapid pace in recent years, and this trend is showing no signs of slowing.

Sustainable Swell
Assets of sustainable mutual funds and ETFs, 2013-2028

Growth of sustainable investing


There’s no guarantee that forward-looking estimates will come to pass.

Sources: BlackRock, with data from Broadridge/Simfund, June 2018. Notes: The chart shows the total assets under management in ESG mutual funds (MFs) and ETFs globally. The 2019 to 2028 figures are based on BlackRock estimates, assuming a 5% annual growth rate in the underlying markets. Other assumptions: MF asset growth starts at 5% in 2019 and declines by 0.5% annually through 2022, then at a zero to-0.5% rate annually thereafter. ETF asset growth starts at 45% and decreases by 5% annually through 2022, with a zero-to-3% pace thereafter.

What is driving the growth of sustainable investing?

The number and diversity of investors looking for sustainable opportunities are on the rise for several reasons:
Invest sustainably
Future financial decision-makers are asking more of companies and are seeking more sustainable investment solutions.
Invest affordably
Regulators and governments are expanding their focus on incorporating sustainability into investment information and decision making.
Invest in tech
There is growing recognition that ESG research and analysis can potentially identify investment risks and generate excess returns.

How to invest sustainably

We draw a clear distinction between dedicated sustainable investing products and the process of integrating sustainability-related data or insights into existing investment processes.

There is a wide range of products available to investors looking for dedicated sustainable investment solutions. At BlackRock, we distil client motivations into a spectrum from Avoid to Advance.

  • Avoid” strategies involve the elimination of certain companies or sectors that are associated with increased ESG risk or which violate the asset owner's values.
  • Advance” strategies focus on increasing exposure to positive ESG characteristics to align capital with certain behaviours or target specific positive social or environmental outcomes.

ESG integration is the practice of incorporating ESG information into investment decisions to help enhance risk-adjusted returns, regardless of whether or not a strategy has a sustainable mandate. There is no one-size-fits-all approach but at BlackRock we see it as being about making research, data and insights available to all of our portfolio managers, and working with them to identify potential process enhancements across all investment activities.

BlackRock’s approach to sustainability

BlackRock’s purpose is to help more and more people achieve well-being through wealth.

As a large investor, we are able – and feel a responsibility – to monitor the companies in which we invest and to engage with them constructively and privately where we believe that it would help preserve clients’ interests. BlackRock’s Investment Stewardship efforts, including our direct engagement and voting activities, encourage companies to deliver long-term, sustainable growth and returns for our clients.

As a fiduciary to our clients, in order to deliver the best outcomes, we are also focused on the sustainability of BlackRock’s performance over the long-term. This requires taking into account environmental, social and governance issues that have real and quantifiable impacts over the long-term for our firm, our people, and the communities in which we and our clients live and work.

Read Larry Fink’s latest CEO letter


Meaghan Muldoon
Meaghan Muldoon
EMEA Head of Sustainable Investing
Andre Bertolotti
Andre Bertolotti
Head of Global Sustainable Research and Data

This material is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any financial instrument or product or to adopt any investment strategy.