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Investment Management Platform
THE LANGUAGE OF THE WHOLE PORTFOLIO
Whole Portfolio by Aladdin was the industry's first end-to-end solution for managing public and private assets on a single platform. Launched in 2019— as institutions began shifting significant capital into private markets—it remains ahead of the curve to support institutions navigating multi-asset expansion and digital transformation.
The Whole Portfolio
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Manage assets, performance & risk across markets, seamlessly
Whole Portfolio is a connected ecosystem that gives institutional investors an enterprise-wide view across all asset classes—including both direct and indirect investments in private markets—enabling unified risk, exposure, as well as performance analysis and strategic oversight.
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02
Unlock unique insights through innovative analytics
Our solution unlocks unique insights across public and private markets. Clients gain access to institutional-grade analytics, premier private market data, and a pipeline of innovation that continuously evolve with their needs.
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Streamline operations for stronger transparency and growth
Optimize and scale operations firm—wide with standardized and fit-for-purpose workflows, an integrated IBOR that supports public and private assets, and robust tooling for established and emerging strategies, including expansion into digital assets.
New Mexico’s SIO embraces a view across their whole portfolio
Users of Aladdin are discovering the power of viewing all their assets, public and private, on a single platform. With easier reporting for greater transparency and the cost benefit of retiring other systems, learn why the New Mexico State Investment Office staff recommended the Council add eFront to their Aladdin Risk platform.
Supporting Multi-Asset Expansion
For public and private markets
Unlock forward-looking insights with Aladdin industry-leading models, expansive data, and advanced analytics to uncover risk and return drivers, test diversification, and model market scenarios. Combine with premier private market fund-level intelligence to evaluate managers by performance, value-creation strategy, and exit track record.
With a single integrated view
Track every asset across public and private markets in one place. Monitor positions and exposures as they evolve, with historical snapshots and real-time views that support stronger portfolio oversight, enterprise risk management, and governance across the organization.
From enterprise to individual
Drill down from top of the enterprise to individual portfolio company, property, or loan-level details—organized by sector, country, or issuer for detailed risk and performance insights.
To act decisively
Unlock institutional-grade analytics and proprietary risk models tailored to your portfolio. Quantify exposures, stress test scenarios, and uncover opportunities with precision.
With an IBOR to confidently scale
Streamline front-to-back workflows with a unified IBOR for public and private assets. Reduce costs, simplify operations, and scale confidently.
Built on a flexible, AI-ready foundation
Leverage an open, API-first platform that adapts to your code and strategy—driving flexibility, extensibility, and interoperability across existing systems, data, workflows, models, and providers.
A trusted track record
Whole Portfolio by Aladdin—proven and trusted by firms across the globe—is backed by BlackRock’s user/provider model. Learn more about the tech that supports present and future capabilities, including best-in-breed private markets functionality from eFront.
6
years delivering Whole Portfolio solutions—with 20+ years delivering solutions for private markets
50,000
unique private markets companies maintained and 2k+ private markets risk factors monitored daily
Unifying the Whole Portfolio Across Public and Private Markets
(September 10, 2025) Explore how Aladdin® is redefining portfolio and risk management across public and private markets with a unified platform, offering a whole portfolio view of exposures, performance, and risk across all asset classes, stress testing that leverages advanced analytics and private markets data, and streamlining.
Access the full webinar
Access the full webinar
Your strategic partner across the whole portfolio
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PodcastRethinking Systems with Ingka Investments: Staying Ahead of the Game
Samuel Rundle, Head of Financial Markets Investments at Ingka Investments, and Tarek Chouman, Global Head of the Aladdin Client Business, discuss transparency in diversification, sustainable investing, and how AI can reshape the financial industry. -
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Client StoryHelvetia's Holistic Approach to Portfolio Management
Dominik Gurtner, CTO at Helvetia Asset Management, shares how tech enables smarter decisions, optimized portfolios, and real-time views to boost transparency in allocation and risk. -
![Image the wording client lens overlayed a yellow circle]()
Press releaseAIA Announces Collaboration with BlackRock and BNY
(July 12, 2024) AIA announces a new agreement with BlackRock and BNY as it transforms its investment platform to support long-term investment programme. -
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White paperThe Evolving Foundation of the Whole Portfolio
Public markets investments remain the backbone of portfolios—and this space is becoming more diverse as product offerings evolve, the industry experiences consolidation, and the geopolitical environment remains in flux. -
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White paperThe Building Blocks of a Private Markets Ecosystem
To effectively manage private assets as part of the whole portfolio, firms need tech and data that will bring standardization and more efficient workflows to a landscape still predominantly operating on manual workflows and inconsistent data. -
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White paperThe Way Forward: Tech Trends White Paper
Transformation in financial services is accelerating, driven by technology. The Aladdin community is reshaping investment management—from creating a shared language for private markets to applying GenAI for operational innovation.
Frequently asked questions
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Whole Portfolio is designed for asset managers, banks, insurers, pension plans, corporations, and ecosystem partners. Its flexible architecture and scalable infrastructure support a wide range of investment strategies and operational needs.
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Whole Portfolio includes proprietary risk models, stress testing tools, pacing analysis, and real-time analytics. It supports holistic risk assessment across public and private assets, enabling teams to quantify exposures and make informed decisions.
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Aladdin is an open, API-first platform that adapts to your code and strategy across the investment management process. The platform offers multi-asset solutions and an ecosystem of partners across data vendors, systems integrators, and liquidity providers—providing clients with openness across multiple dimensions to drive flexibility, extensibility, and interoperability.
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Whole Portfolio enables seamless management of both public and private assets by integrating data, workflows, and analytics into a single ecosystem. It models private market cashflows natively and combines them with public market data, allowing for unified oversight and comparability across asset classes.
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Whole Portfolio provides a single integrated view of all holdings, enabling precise asset allocation and portfolio rebalancing. It supports real-time monitoring, historical snapshots, and enterprise-level oversight, helping teams act decisively across diverse strategies.
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A single integrated view means that all asset classes—public and private—are visible in one system, allowing for consistent analysis, governance, and decision-making. This eliminates data silos and ensures that risk and performance are assessed holistically across the portfolio.
Get in touch to learn more about Aladdin
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This material is provided for informational purposes only and is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. The opinions expressed are subject to change at any time without notice. References to specific securities, asset classes and financial markets are for illustrative purposes only and are not intended to be and should not be interpreted as recommendations.
This material may contain “forward-looking” information that is not purely historical in nature. Such information may include, among other things, projections, forecasts, estimates of yields or returns, and proposed or expected portfolio composition. Moreover, any historical performance information of other investment vehicles or composite accounts managed by BlackRock, Inc. and/or its subsidiaries (together, “BlackRock”) included in this material is presented by way of example only. No representation is made that any performance presented will be achieved, or that every assumption made in achieving, calculating or presenting either the forward-looking information or the historical performance information herein has been considered or stated in preparing this material. Any changes to assumptions that may have been made in preparing this material could have a material impact on the investment returns that are presented herein by way of example. Past performance is no guarantee of future results.
The information and opinions contained in this material are derived from proprietary and nonproprietary sources deemed by BlackRock to be reliable, are not necessarily all-inclusive and are not guaranteed as to accuracy.
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UIM-0497
Aladdin® is a technology platform used by asset managers and owners including banks, financial institutions, pensions, corporations, insurers, and wealth managers. The Aladdin platform unifies the investment management process, providing a common data language within an organization to enable scale, provide insights, and support business transformation. Through eFront® technology, alternative investment data management is covered to meet the needs of alternative investment professionals worldwide and across all major alternative asset classes. From fundraising, fund administration and reporting to data services and analytics, the platform provides capabilities to support decision making and investment oversight.
Aladdin® and eFront® platforms bring together public and private asset class data to create an industry-recognized whole portfolio solution for investment professionals globally. Find out more at www.blackrock.com/aladdin | request@blackrock.com
This material is provided for informational purposes only and is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. The opinions expressed are subject to change at any time without notice. The information and opinions contained in this material are derived from proprietary and nonproprietary sources deemed by BlackRock to be reliable, are not necessarily all-inclusive and are not guaranteed as to accuracy. Performance and risk calculations, including those incorporated into Aladdin technology, are based on assumptions, historical correlations, and other factors (such as inputs provided by the Aladdin users) and are not assured to predict future results. All graphs and screenshots are for illustrative purposes only. BlackRock’s Aladdin platform is a financial technology platform designed for institutional, wholesale, qualified, and professional investor/client use only and is not intended for end investor use. Aladdin users undertake sole responsibility and liability for investment or other decisions related to the technology’s calculations and for compliance with applicable laws and regulations. The technology should not be viewed or construed by any Aladdin users, or their customers or clients, as providing investment advice or investment recommendations to any parties. For additional information on any of the descriptions contained herein, please contact your Aladdin Relationship Management representative. BlackRock may modify or discontinue any functionality or service component described herein at any time without prior advance notice to you.
Certain Aladdin technology products and services may not be offered by BlackRock in your local jurisdiction.
In the U.S. and Canada, this material is intended for institutional investors. In the UK, this material is for professional clients (as defined by the Financial Conduct Authority or MiFID Rules) and qualified investors only and should not be relied upon by any other persons. Please refer to the Financial Conduct Authority website for a list of authorised activities conducted by BlackRock. In the EEA, this material is for professional clients, professional investors, qualified clients and qualified investors. For qualified investors in Switzerland: This information is marketing material. This material shall be exclusively made available to, and directed at, qualified investors as defined in Article 10 (3) of the CISA of 23 June 2006, as amended, at the exclusion of qualified investors with an opting-out pursuant to Art. 5 (1) of the Swiss Federal Act on Financial Services ("FinSA"). For information on art. 8 / 9 Financial Services Act (FinSA) and on your client segmentation under art. 4 FinSA, please see the following website: www.blackrock.com/finsa. In Singapore, this is for use only with institutional investors as defined in Section 4A of the Securities and Futures Act, Chapter 289 of Singapore. In the provision of any of the services described herein, neither BlackRock (nor any of its affiliates) will be acting in a capacity as investment adviser or broker-dealer nor will it be performing the functions of an organized market or exchange (and has not been recognized as doing so by the Monetary Authority of Singapore). In Hong Kong, the technology and the material is for distribution to "Professional Investors" (as defined in the Securities and Futures Ordinance (Cap.571 of the laws of Hong Kong) and any rules made under that ordinance.) and should not be relied upon by any other persons or redistributed to retail clients in Hong Kong. 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In South Africa, a provider who provides products or services to a client other than financial products or financial services, must disclose to the client the fact that the additional products or services are not regulated under the Act and therefore the client is not afforded the same protections in respect of those additional products or services that may apply in respect of the provision of financial products or services in terms of the Act. This document is for information purposes only and does not constitute an offer or invitation to anyone to invest in any BlackRock funds and has not been prepared in connection with any such offer. Issued by BlackRock Investment Management (UK) Limited, authorised and regulated by the Financial Conduct Authority. Registered office: 12 Throgmorton Avenue, London, EC2N 2DL. Tel: + 44 (0)20 7743 3000. Registered in England and Wales No. 02020394. For your protection telephone calls are usually recorded. Please refer to the Financial Conduct Authority website for a list of authorised activities conducted by BlackRock. Please be advised that BlackRock Investment Management (UK) Limited is an authorised Financial Services provider with the South African Financial Services Conduct Authority, FSP No. 43288.
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