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Outcome ETFs: Covered call & downside protection

Understand Outcome ETFs, including BuyWrite and buffer ETFs, and how they can help deliver income and downside protection.

What are outcome ETFs?

Outcome ETFs use options strategies within the funds to help deliver specific investment outcomes. Options have been around for decades but were typically reserved for institutional investors due to their complexity. While options strategies might be complex, the outcomes they seek to achieve can be easy to understand when using outcome ETFs.

Benefits of outcome ETFs

01.

Transparent

Daily holdings disclosure delivers clear, ongoing visibility into exactly what you own.

02.

Flexible

Purpose‑built investment objectives designed to adapt as market conditions evolve.

03.

Easy to implement

Gain efficient access to an options‑based strategy through a single, simple ticker.

Types of outcome ETFs

Covered call ETFs or ‘BuyWrite ETFs’ for income generation

Income strategies selling call options on top of certain exposures are often referred to as “covered calls” or “BuyWrites.” These strategies make a very simple tradeoff when used inside an ETF: in exchange for generating income on an asset, investors give up some of the growth potential. Underlying assets that tend to have higher volatility will typically offer more income. This provides investors a way to diversify their sources of income within their portfolios. Having these strategies available within the ETF wrapper also enables investors to implement these strategies with greater ease than managing the strategy themselves.

Buffer ETFs seek to provide downside protection on an underlying asset

Just like income strategies, there is a tradeoff. To seek a targeted level of protection, investors give up some of the upside potential of that asset, commonly referred to as a ‘cap’.

Buffer ETFs may provide more certain outcomes over their outcome periods than other methods of risk management. For example, the aim of a buffer ETF that protects against the first 5% in losses over a quarter would be to neutralize losses if the market were down slightly. This can help investors stay invested in the markets while reducing the risk so long as the buffer ETF is held for the full outcome period. Investors may experience different outcomes if shares of a buffer ETF are not held for the entire outcome period.

Investors can choose from a variety of buffer ETFs in the market. There are different outcome periods, downside protection levels, and laddered vs non-laddered designs. The cap on upside potential may vary depending on the level of targeted protection, the length of the outcome period, and may also change for each outcome period depending on market conditions.

Accelerated strategies for growth

These strategies use the unique flexibility of options to give investors enhanced growth potential, often seeking to provide double or triple the upside without additional downside so long as the outcome ETF is held for the entire outcome period. The tradeoff? Like income and targeted protection strategies, there is an upside cap.

These types of strategies can potentially benefit investors expecting a moderate growth environment. Moderate growth periods have been relatively common. Over the last 15 years, nearly half of all quarterly returns on the S&P 500 were between 0 and 8%.1

Frequently asked questions

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