Welcome to the new era of investment management tech. Today, views across risk/return outcomes and asset allocation are table stakes. Institutions want to unlock value and scale, while uncovering insights across horizontal functions, strategies, geographies and everything in between. The Aladdin® platform and Aladdin® community enable that—and more.
Aladdin: the language of the whole portfolio
Whole Portfolio
Aladdin® is a tech platform that unifies the investment management process through a common data language. With a view of your whole portfolio—across public & private markets—it enables scale, provides insights, and supports business transformation.
Powering transformation
We have a history of powering transformation at scale—bringing a breadth of experience across regions, strategies, and asset classes, as well as an established track record in successfully implementing Aladdin technology for our clients.
Key benefits
01.
Speak the language of portfolios.
Coverage across asset classes, regions, and strategies—throughout the entire investment cycle. The Aladdin® platform enables our clients to manage the entire process from building portfolios and managing performance to operations and accounting—helping them build a foundation for a streamlined and scalable operating model.
02.
The entire ecosystem, fully integrated.
The world’s top asset servicers, broker dealers, trading platforms, and data providers are natively integrated into the Aladdin® platform to empower investment managers—including BlackRock—to make more informed investment decisions and take advantage of organic and inorganic growth opportunities.
03.
Built for the pace of change.
We’re continually innovating and evolving the Aladdin platform to meet future industry demands and pressures. As both a user and provider, we’re uniquely positioned to deliver integrated technology and data solutions - enabling clients to rapidly respond to market opportunities and mitigate operational and investment risk.
Aladdin technology
Stable Foundation.
Built by and for the industry—with stability as the prime directive to achieve target operating models and scale.
Open Innovation.
Empowering unique outcomes from our api-first approach across shared services and data.
From our community
How Royal London Asset Management is shaping tomorrow with technology
Hans Georgeson, CEO of Royal London Asset Management, shares how the company is leveraging technology to become a global active asset management firm—diversifying outside the UK and into new asset classes like private credit and infrastructure.
Aladdin expands private credit on Preqin
eFront Insight® - Evolved
Due diligence. Manager selection. Portfolio monitoring.
Now all connected—in one, future-ready, private markets platform.
With Preqin® inside, eFront® Insight makes private markets investing more seamless and more informed.
One clear view from start to scale. One powerful continuum.
Now all connected—in one, future-ready, private markets platform.
With Preqin® inside, eFront® Insight makes private markets investing more seamless and more informed.
One clear view from start to scale. One powerful continuum.
How private markets could reshape portfolios and investment opportunities by 2030
3 minutes listen
Host Oscar Pulido is joined by Cameron Joyce, Head of Research Insights at Preqin, to explore how private markets are transforming the investment landscape as global alternatives assets are forecasted to reach $32 trillion by 2030.
The journey to democratize private markets
3 minutes listen
Tarek Chouman, Global Head of the Aladdin Client Business, and Mark O Hare, Vice Chairman for BlackRock, share their journeys in private markets—with eFront and Preqin respectively—and discuss how innovation in data and technology is driving democratization and a whole portfolio approach.
Discover more Aladdin content
Featured announcements
LSEG expands partnership with BlackRock
Through a new advanced data integration, LSEG's customers will gain deeper insights in private markets and alternative assets by accessing Preqin data through LSEG's flagship Workspace platform and Data & Feeds products.
Franklin templeton selects Aladdin
BlackRock Aladdin was selected by Franklin Templeton to unify its investment management tech across public market asset classes to reduce complexity and support business growth.
Citi launches custom portfolio offering to wealth clients
The firm's Aladdin Wealth technology platform with its advanced risk, portfolio management and data insight capabilities has been selected by Citi and will be deployed to Citi s Private Bankers and investment professionals.
Award spotlight
Insurance Asset Risk Americas Awards— Award Winner 2022
Insurance asset risk technology provider of the year—Aladdin® by BlackRock
Central Banking Awards—Awards Winner 2022
Risk management technology provider of the year —BlackRock’s Aladdin® Risk
Buy-Side Technology—Awards Winner 2023
Best overall buy-side technology provider, 2023—BlackRock’s Aladdin® platform
Buy-Side Technology—Awards Winner 2022
Best buy-side ibor (investment book of record) platform—BlackRock’s Aladdin® platform