Principles & Purpose

Charity egg

This replica recalls the full-size Faberge egg commissioned by the firm in 2014 for the “Big Egg Hunt” to promote elephant conservation, a cause many employees championed by supporting the Tusk charity.

Principles plexi display

Reflecting qualities that defined BlackRock throughout, the Principles were formalized in 2012 and then enriched in 2021.

Human Capital Committee graphic

Giving every major BlackRock business a voice and stake in key “people” initiatives, the Human Capital Committee comprises senior leaders from across the firm. This graphic chronicles HCC’s early years.

Rubik’s cube

A popular toy from the 1980s, BlackRock used the Rubik’s Cube format two decades later to market its 20th Anniversary in 1988.

Purpose deck of cards

Colleagues across BlackRock used these cards to connect their work with the firm’s purpose.

It starts with purpose booklet

Colleagues across BlackRock used this booklet to connect their work with the firm’s purpose: “To help more and more people experience financial well-being.”

Wine bottle

Bottles of fine wine marked several significant BlackRock milestones with signatures to record key members of the team.

Diversity pamphlet

This pamphlet from 2019 begins: “We believe in the power of diversity” and goes on to describe how diverse perspectives and backgrounds make BlackRock better.

Next

Looking Forward

Back

One BlackRock