Investor insights & trends in the Nordics

As investment participation, market access and wealth-building approaches evolve, we are committed to tracking and sharing the trends behind this shift — giving the investment industry and policymakers the insights they need to better understand investors and shape the future of retirement readiness.

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The data in the surveys featured are labelled with the month and year the data was collected.

RESEARCH IN FOCUS

The next wave of crypto investors in Europe

March 2025
Crypto was the second-fastest growing investment product since 2022.1 Our 2025 People & Money Crypto study explores the evolving crypto landscape, examining current investor behaviour, future growth potential and what it means for the market.

Image of the People & Money crypto spotlight report.

Download European report

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PEOPLE & MONEY

The trends shaping investing in the Nordics

October 2024
Building on our 2022 ETF research, the 2024 People & Money study goes beyond ETFs to capture the broader forces reshaping investing across Europe. It highlights the trends driving today’s behaviour and the opportunities shaping the future. 

Image of the 2024 People & Money report.

Download Nordics report

Download European report

PEOPLE & MONEY

The next wave of crypto investors in Europe

March 2025
Crypto was the second-fastest growing investment product since 2022.1 Our 2025 People & Money Crypto study explores the evolving crypto landscape, examining current investor behaviour, future growth potential and what it means for the market.

Image of the People & Money crypto spotlight report.

Download European report

1Source: BlackRock People & Money/YouGov Plc. The Next Wave of Crypto Investors in Europe. 17 March 2025.