Greater Access to Indexing Prompts Investment Flows1

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"So what do I do with my money?"


ETFs are being used as essential building blocks for the core of your portfolio and can easily be tailored to your individual needs.  ETF assets have grown 1,200% in the last 10 years as investors are looking for diversified and transparent access to global markets, sectors, and commodities.  iShares® S&P 500 ETF (IVV) and iShares Total US Bond Market ETF (AGG) are ETFs that represent the broad based US stock and bond markets, respectively.

Carefully consider the iShares Funds’ investment objectives, risk factors, charges and expenses before investing. This and other information can be found in the Funds’ prospectuses and, if available, the summary prospectuses which may be obtained by calling 1-800-iShares (1-800-474-2737) or by visiting www.iShares.com. Read the prospectus carefully before investing.

Investing involves risk, including possible loss of principal. In addition to the normal risks associated with investing, international investments may involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles, or from economic or political instability in other nations. Emerging markets involve heightened risks related to the same factors, as well as increased volatility and lower trading volume. Bonds and bond funds will decrease in value as interest rates rise. The Fund is subject to credit risk, which refers to the possibility that the debt issuers may not be able to make principal and interest payments or may have their debt downgraded by ratings agencies. There is no guarantee that dividends will be paid.  The Minimum Volatility Funds may experience more than minimum volatility as there is no guarantee that the underlying index’s strategy of seeking to lower volatility will be successful.

Diversification and asset allocation strategies do not ensure a profit or protect against loss in  falling markets.

The iShares Funds are distributed by BlackRock Investments, LLC (together with its affiliates, “BlackRock”) member Finra

The iShares Funds are not sponsored, endorsed, issued, sold or promoted by Morningstar, Inc., MSCI Inc., S&P Dow Jones Indices LLC or Standard & Poor’s, nor are they sponsored, endorsed or issued by Barclays Capital Inc. None of these companies make any representation regarding the advisability of investing in the Funds. BlackRock is not affiliated with the companies listed above.

©2013 BlackRock. All rights reserved. BLACKROCK and iSHARES are registered trademarks of BlackRock, Inc. or its subsidiaries in the United States and elsewhere. All other trademarks are those of their respective owners.

1Strategic Insights Simfund. U.S. Mutual Funds and ETFs. Excludes Money Market Funds.

© 2013 BlackRock, Inc. All rights reserved.