What are megatrends?

Megatrends – powerful, transformative forces that could change the global economy, business and society – have been changing the way we live for centuries.
  • How are megatrends relevant to investing?
  • Megatrends in action infographic: how do they work?
Capital at risk. All financial investments involve an element of risk. Therefore, the value of the investment and the income from it will vary and the initial investment amount cannot be guaranteed.
Click on the trend icons to find out more about the five megatrends shaping our investment thinking

How are megatrends relevant to investing?

Megatrends also influence our investment decisions – from the businesses, industries and countries we invest in, to the way we go about finding opportunities.
Identifying the potential for change is a key driver of investment decision-making. Most of these changes occur in a cyclical manner and over the short to medium term. Occasionally, though, we’re faced with structural shifts that are longer term in nature and have irreversible consequences for the world around us. These are called megatrends.

Why invest in megatrends?

Long-term themes
Investing in megatrends, structural shifts that have irreversible consequences for the world around us, provides a longer-term and less cyclical approach
Intuitive investing
The prominence of these trends in everyday life makes them recognisable, easy to understand and relatable
The sorts of innovative companies at the forefront of driving megatrends and changing the global economy could be well positioned to experience significant growth

How do megatrends work?View our infographic.

Thematic stories