Rob Kron

Rob Kron

Head of Investment and Retirement Education

Rob Kron is the head of Investment and Retirement Education for BlackRock with responsibilities for the development and delivery of practice management, wealth management and market insight programs.


He has been in the financial services industry for more than 25 years, and offers extensive expertise and experience in all aspects of financial planning and retirement benefits.


Prior to joining BlackRock, Rob spent 17 years at Merrill Lynch. He was most recently the Director of Equity Awards, supporting large public company stock options, restricted and performance share plans as well as services designed to help senior corporate executives manage their benefits. Other achievements included; managing the Individual Retirement Account platform; developing and supporting innovative, industry-changing investment advice; and web-based initiativesto assist plan participants with retirement planning and investing. Rob also played a key role in the development of a comprehensive suite of financial planning tools.


Rob is a regular media spokesperson and his perspectives on Social Security and retirement planning have been featured in numerous broadcast media, including Fox, Bloomberg, Advisor TV and various personal finance publications including the WSJ and USA Today.


Rob graduated magna cum laude from the University of Colorado.