The power of dividend growth

There are no guarantees the fund will continue to pay dividends

Please consider the investment objectives, risks, charges and expenses of the fund carefully before investing. The prospectuses and, if available, the summary prospectuses contain this and other information about the fund and are available, along with information on other BlackRock funds, by calling 800-882-0052 or at www.blackrock.com. The prospectuses and, if available, the summary prospectuses should be read carefully before investing.

The performance quoted represents past performance and does not guarantee future results. Investment return and principal value of an investment will fluctuate so that an investor's shares, when sold or redeemed, may be worth more or less than the original cost. Current performance may be lower or higher than the performance quoted.

¹4-star rating for institutional share of BlackRock Equity Dividend Fund. As of 12/31/17. The Morningstar RatingTM for funds, or “star rating”, is calculated for managed products (including mutual funds, variable annuity and variable life subaccounts, exchange-traded funds, closed-end funds, and separate accounts) with at least a three-year history. Exchange-traded funds and open-ended mutual funds are considered a single population for comparative purposes. It is calculated based on a Morningstar Risk-Adjusted Return measure that accounts for variation in a managed product’s monthly excess performance, placing more emphasis on downward variations and rewarding consistent performance. The top 10% of products in each product category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars, and the bottom 10% receive 1 star. The Overall Morningstar Rating for a managed product is derived from a weighted average of the performance figures associated with its three-, five-, and 10-year (if applicable) Morningstar Rating metrics. The weights are: 100% three-year rating for 36-59 months of total returns, 60% five-year rating/40% three-year rating for 60-119 months of total returns, and 50% 10-year rating/30% five-year rating/20% three-year rating for 120 or more months of total returns. While the 10-year overall star rating formula seems to give the most weight to the 10-year period, the most recent three-year period actually has the greatest impact because it is included in all three rating periods. Other classes of shares with differing fees and expenses are available. BlackRock Equity Dividend Fund was rated against the following number of U.S.-domiciled Large Value funds over the following time periods: 1,225 in the last 3 years, 1,147 in the last 5 years and 982 in the last 10 years. With respect to these Large Value funds, BlackRock Equity Dividend Fund received a Morningstar Rating of 5 stars for the 3-year period, 3 stars for the 5-year period, and 4 stars for the 10-year period.

²Effective as of 01/08/18. The Morningstar Analyst Rating™ is not a credit or risk rating. It is a subjective evaluation performed by Morningstar’s manager research group, which consists of various Morningstar, Inc. subsidiaries (“Manager Research Group”). In the United States, that subsidiary is Morningstar Research Services LLC, which is registered with and governed by the U.S. Securities and Exchange Commission. The Manager Research Group evaluates funds based on five key pillars, which are process, performance, people, parent, and price. The Manager Research Group uses this five pillar evaluation to determine how they believe funds are likely to perform relative to a benchmark, or in the case of exchange-traded funds and index mutual funds, a relevant peer group, over the long term on a risk-adjusted basis. They consider quantitative and qualitative factors in their research, and the weight of each pillar may vary. The, Analyst Rating scale is Gold, Silver, Bronze, Neutral, and Negative. A Morningstar Analyst Rating of Gold, Silver, or Bronze reflects the Manager Research Group’s conviction in a fund’s prospects for outperformance. Analyst Ratings ultimately reflect the Manager Research Group’s overall assessment, are overseen by an Analyst Rating Committee, and are continuously monitored and reevaluated at least every 14 months. For more detailed information about Morningstar’s Analyst Rating, including its methodology, please go to global.morningstar.com/manager disclosures. The Morningstar Analyst Rating (i) should not be used as the sole basis in evaluating a fund,(ii) involves unknown risks and uncertainties which may cause Analyst expectations not to occur or to differ significantly from what they expected, and (iii) should not be considered an offer or solicitation to buy or sell the fund. 

³Morningstar ranking based on total return of Institutional shares as of 12/31/2017. The fund outperformed 64% of peers over the 10 years (rated against 695 funds), 37% of peers over 5 years(rated against 965 funds) and 58% of peers over 1 year (rated against 1,260 funds).  Past performance is no guarantee of future results.

⁴Source: Morningstar, January 2000 – December 2017. Fund data is based on Institutional shares. Capture ratios are based on monthly returns. Capture ratios measure a fund’s performance vs an index. An upside capture ratio above 100 indicates that a fund gained more than the index when the index generated positive returns. A downside capture ratio below 100 indicates that a fund has lost less than the index when the index generated negative returns.

⁵Morningstar, from 1/01/2000 to 12/31/2017. During this period the Fund had a standard deviation of 12.8%, versus Russell 1000 Value Index of 14.6% and Morningstar Large Value Category of 14.2%. The Russell 1000 Value Index is the fund’s benchmark, and measures the performance of those Russell 1000 companies with lower price-to-book ratios and lower forecasted growth values. The indexes are unmanaged and do not take transaction charges into consideration. It is not possible to invest directly in an unmanaged index.

⁶Morningstar, from 1/01/2000 to 12/31/2017. Growth of a hypothetical $100,000 investment and assumes reinvestment of dividends and capital gains. Fund expenses, including management fees and other expenses were deducted. Investment returns reflect total fund operating expenses, net of all fees, waivers, and/or expense reimbursements. Returns also include reinvestment of dividends and capital gains. Institutional Shares total annual operating expenses as of the most recent prospectus are 0.72%.

Investing involves risk, including possible loss of principal.

Important Risks of the Fund: The fund is actively managed and its characteristics will vary. Stock and bond values fluctuate in price so the value of your investment can go down depending on market conditions. International investing involves special risks including, but not limited to currency fluctuations, illiquidity, and volatility. These risks may be heightened for investments in emerging markets. The fund may use derivatives to hedge its investments or to seek to enhance returns. Derivatives entail risk relating to liquidity, leverage and credit that mat reduce returns and increase volatility.

©2018 BlackRock, Inc. All Rights Reserved. BLACKROCK is a registered trademark of BlackRock, Inc. or its subsidiaries in the United States and elsewhere. All other trademarks are those of their respective owners.

Prepared by BlackRock Investments, LLC, member FINRA

448919