With so many ETFs, how do you find the right fund for you? For starters, consider these tips:

Know Your Goal

Identify your specific financial goal and consider your risk tolerance.

Consider your investment horizon: short-term or over the long haul.

Get More Specific

Consult the ETF Fund Finder to locate funds that offer access to broad markets, like the S&P 500, or more specialty sectors, regions or niches.

Looking for ideas? Put insights into action with iThinking.

Evaluate Fund Performance

Be sure the fund's stated investment objective matches your needs.

Enter your short list of funds into the Historical Returns Tool to compare historical returns.

Get to Know the Fund Provider

Choose a fund provider who has a proven track record, experienced portfolio managers and a dedicated ETF business.

Don't hesitate to check with your fund provider about their breadth and depth of funds, experience and commitment to building high quality ETFs.

Examine Total Costs

Management fees, tax costs and trading commissions should be evaluated together to get the full picture.

If you purchase directly through Fidelity, you have access to 70 funds that trade commission-free.1 Funds that are not commission free are still only $7.95 per trade.

1ETFs are subject to a short-term trading fee by Fidelity, if held less than 30 days. Other conditions and fees may apply. See Fidelity.com/commissions for details.

Carefully consider the Funds' investment objectives, risk factors, and charges and expenses before investing. This and other information can be found in the Funds' prospectuses or, if available, the summary prospectuses which may be obtained visiting the iShares ETF prospectus pages. Read the prospectus carefully before investing. Investing involves risk, including possible loss of principal.

Investing involves risk including loss of principal. The opinions presented are those of Kate Moore, Chief Equity Strategist, as of September 9th, 2016 and may change as subsequent conditions vary. Individual portfolio managers for BlackRock may have opinions and/or made investment decisions that may, in certain respects, not be consistent with the information contained in this presentation. This is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. The information and opinions contained in this presentation are derived from proprietary and nonproprietary sources deemed by BlackRock to be reliable, are not necessarily all inclusive and are not guaranteed as to accuracy. There is no guarantee that any forecasts made will come to pass. Reliance upon information in this material is at the sole discretion of the viewer.

Transactions in shares of ETFs will result in brokerage commissions and will generate tax consequences. All regulated investment companies are obliged to distribute portfolio gains to shareholders.

Before engaging any broker-dealer or Fidelity, you should evaluate the overall fees and charges of the firm as well as the services provided. Fidelity and BlackRock have entered into a long-term marketing program that compensates Fidelity to promote iShares ETFs; as part of this agreement, Fidelity offers 65 iShares ETFs commission-free online for qualified buyers and sellers, including all Core ETFs. Additional information about this arrangement, including any compensation, is contained in the ETFs' registration statements. ETFs are subject to a short-term trading fee by Fidelity, if held less than 30 days. Other conditions and fees may apply. See Fidelity.com/commissions for details. BlackRock is not affiliated with Fidelity or any of their affiliates.

The Funds are distributed by BlackRock Investments, LLC (together with its affiliates, “BlackRock”).

©2017 BlackRock, Inc. All Rights Reserved. BLACKROCK, BLACKROCK SOLUTIONS and iSHARES are registered trademarks of BlackRock, Inc. All other trademarks are those of their respective owners.

iS-13943