PERFORMANCE



The Hypothetical Growth of $10,000 chart reflects a hypothetical $10,000 investment and assumes reinvestment of dividends and capital gains. Fund expenses, including management fees and other expenses were deducted.



The performance quoted represents past performance and does not guarantee future results. Investment return and principal value of an investment will fluctuate so that an investor’s shares, when sold or redeemed, may be worth more or less than the original cost. Current performance may be lower or higher than the performance quoted, and numbers may reflect small variances due to rounding. Standardized performance and performance data current to the most recent month end may be obtained by clicking the "Returns" tab above.
as of
  1y 3y 5y 10y Incept.
18.74 - - - 16.96
Market Price (%)   18.73 - - - 16.98
Benchmark (%)   18.95 - - - 17.24
After Tax Pre-Liq. (%)   18.35 - - - 16.57
After Tax Post-Liq. (%)   10.90 - - - 12.95
as of
  YTD 1m 3m 6m 1y 3y 5y 10y Incept.
6.36 -1.04 2.57 6.36 18.74 - - - 20.89
Market Price (%)   6.42 -1.04 2.55 6.36 18.73 - - - 20.91
Benchmark (%)   6.51 -1.03 2.61 6.46 18.95 - - - 21.17
After Tax Pre-Liq. (%)   6.10 -1.11 2.49 6.18 18.35 - - - 20.40
After Tax Post-Liq. (%)   3.81 -0.53 1.52 3.74 10.90 - - - 15.89
as of
  2009 2010 2011 2012 2013

Past performance is not a guide to future performance and should not be the sole factor of consideration when selecting a product. The price of the investments may go up or down and the investor may not get back the amount invested.

Source: BlackRock.  Performance data is displayed on a Net Asset Value basis, net of fees. Brokerage or transaction fees will apply.

Ex-Date Payable Date Record Date Total Distribution   Income ST Cap Gains LT Cap Gains Return on Capital
Sep 24, 2014 Sep 30, 2014 Sep 26, 2014 $0.184743 - - - -
Jun 25, 2014 Jul 1, 2014 Jun 27, 2014 $0.221351 - - - -
Mar 25, 2014 Mar 31, 2014 Mar 27, 2014 $0.202606 - - - -
Dec 23, 2013 Dec 30, 2013 Dec 26, 2013 $0.185093 $0.185093 $0.000000 $0.000000 $0.000000
Sep 24, 2013 Sep 30, 2013 Sep 26, 2013 $0.171262 $0.171262 $0.000000 $0.000000 $0.000000

Past distributions are not indicative of future distributions.



The performance quoted represents past performance and does not guarantee future results. Investment return and principal value of an investment will fluctuate so that an investor’s shares, when sold or redeemed, may be worth more or less than the original cost. Current performance may be lower or higher than the performance quoted, and numbers may reflect small variances due to rounding. Standardized performance and performance data current to the most recent month end may be obtained by clicking the "Returns" tab above.
Greatest Premium  

Jul 14, 2014

0.08%
Greatest Discount  

Jul 2, 2014

-0.01%
Days ± 0.5% of NAV 64
Percent ± 0.5% of NAV 100.00%
Select a Quarter   

Number of Days At:

Premium   47
NAV   9
Discount   8

Premium/Discount Range

# of Days

≥ 0.0 up to 0.5

56

≥ -0.5 up to 0.0

8

Chart Description  

Why is there a difference between NAV and Closing Price?  

Possible Timing Discrepancies  

Holdings

as of 23-Oct-2014

Holding Weight (%) Sector Market Value Shares Price Exchange
holding-image

AAPL

APPLE INC

5.66 Technology Hardware & Equipment $34,167,661 325,934 104.83 NASDAQ
holding-image

MSFT

MICROSOFT CORP.

5.45 Software & Services $32,911,376 731,039 45.02 NASDAQ
holding-image

JNJ

JOHNSON & JOHNSON

4.95 Pharmaceuticals Biotechnology & Life Sc $29,842,957 290,782 102.63 New York Stock Exchange Inc.
holding-image

XOM

EXXON MOBIL CORP

4.49 Energy $27,080,717 287,756 94.11 New York Stock Exchange Inc.
holding-image

IBM

INTERNATIONAL BUSINESS MACHINES CO

3.76 Software & Services $22,694,820 139,936 162.18 New York Stock Exchange Inc.
holding-image

GILD

GILEAD SCIENCES INC.

3.50 Pharmaceuticals Biotechnology & Life Sc $21,105,350 196,915 107.18 NASDAQ
holding-image

HD

HOME DEPOT INC

3.11 Retailing $18,748,880 197,773 94.80 New York Stock Exchange Inc.
holding-image

ORCL

ORACLE CORP

2.85 Software & Services $17,226,782 450,609 38.23 New York Stock Exchange Inc.
holding-image

QCOM

QUALCOMM INC.

2.58 Technology Hardware & Equipment $15,559,841 207,078 75.14 NASDAQ
holding-image

GOOGL

GOOGLE INC CLASS A

2.48 Software & Services $14,985,091 27,066 553.65 NASDAQ
Ticker ISIN SEDOL Name Weight (%) Sector Market Value Shares Price Exchange
Holdings are subject to change.

Exposure Breakdowns

as of 23-Oct-2014

% of Market Value

Software & Services

25.34%

Pharmaceuticals Biotechnology & Life Sc

13.60%

Retailing

9.49%

Capital Goods

8.97%

Technology Hardware & Equipment

8.95%

Energy

5.67%

Consumer Services

4.90%

Consumer Durables & Apparel

3.91%

Materials

3.62%

Food Beverage & Tobacco

2.86%

Transportation

2.70%

Household & Personal Products

2.70%

Media

1.66%

Health Care Equipment & Services

1.38%

Other/Undefined

1.21%

Diversified Financials

1.10%

Insurance

0.79%

Automobiles & Components

0.60%

Commercial & Professional Services

0.35%

Semiconductors & Semiconductor Equipmen

0.22%

Allocations are subject to change.

KEY FACTS

Net Assets

as of 24-Oct-2014

$620,282,419
Inception Date Jul 16, 2013
Exchange NYSE Arca
Asset Class Equities
Benchmark Index MSCI USA Quality Index
Index Ticker M2USQU

Shares Outstanding 10,450,000
Number of Holdings

as of 23-Oct-2014

127
CUSIP 46432F339
Closing Price  

as of 23-Oct-2014

58.93
20 Day Avg. Volume   18,607
Premium/Discount  

as of 24-Oct-2014

-
Options Available No

FEES as of 31-Jul
Expense Ratio   0.15%

PORTFOLIO CHARACTERISTICS

P/E Ratio  

as of 30-Sep-2014

21.90
P/B Ratio  

as of 30-Sep-2014

6.90

Equity Beta  

as of 30-Sep-2014

1.06
Standard Deviation (3y)  

as of -

-

12m Trailing Yield  

as of 30-Sep-2014

1.33%
Distribution Yield  

as of 30-Sep-2014

1.23%
30 Day SEC Yield  

as of 30-Sep-2014

1.96%

% Stock 99.85%
% Bond 0.00%
% Cash 0.09%
% Other  

as of 23-Oct-2014

0.06%

This information must be preceded or accompanied by a current prospectus. For standardized performance, please click on the "Returns" tab above.

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1. Source: BlackRock, Global Return Premiums on Earnings Quality, Value and Size, January 7, 2013.

Carefully consider the Funds' investment objectives, risk factors, and charges and expenses before investing. This and other information can be found in the Funds' prospectuses or, if available, the summary prospectuses which may be obtained by visiting the iShares ETF and BlackRock Mutual Fund prospectus pages. Read the prospectus carefully before investing.

Investing involves risk, including possible loss of principal.

Funds that concentrate investments in a single sector will be more susceptible to factors affecting that sector and more volatile than funds that invest in many different sectors.

The index underlying iShares MSCI USA Quality Factor ETF seeks to identify common stocks with high return on equity, stable year-over-year earnings growth and low debt-to-equity, but there is no guarantee that the past performance of these stocks will continue.  Companies that issue these stocks may experience lower than expected returns or may experience negative growth, as well as increased leverage, resulting in lower than expected or negative returns.

Shares of ETFs are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Market returns are based upon the midpoint of the bid/ask spread at 4:00 p.m. eastern time (when NAV is normally determined for most ETFs), and do not represent the returns you would receive if you traded shares at other times.

Index returns are for illustrative purposes only. Index performance returns do not reflect any management fees, transaction costs or expenses. Indexes are unmanaged and one cannot invest directly in an index. Past performance does not guarantee future results.

After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on the investor's tax situation and may differ from those shown. The after-tax returns shown are not relevant to investors who hold their fund shares through tax-deferred arrangements such as 401(k) plans or individual retirement accounts.

Certain sectors and markets perform exceptionally well based on current market conditions and iShares Funds can benefit from that performance. Achieving such exceptional returns involves the risk of volatility and investors should not expect that such results will be repeated.

The Funds are distributed by BlackRock Investments, LLC (together with its affiliates, “BlackRock”).

The iShares Funds are not sponsored, endorsed, issued, sold or promoted by Cohen & Steers Capital Management, Inc., European Public Real Estate Association ("EPRA®"), FTSE International Limited ("FTSE"), India Index Services & Products Limited, JPMorgan Chase & Co., MSCI Inc., Markit Indices Limited, Morningstar, Inc., The NASDAQ OMX Group, Inc., National Association of Real Estate Investment Trusts (“NAREIT”), New York Stock Exchange, Inc., Russell Investment Group or S&P Dow Jones Indices LLC, nor are they sponsored, endorsed or issued by Barclays Capital Inc. None of these companies make any representation regarding the advisability of investing in the Funds. BlackRock is not affiliated with the companies listed above. Index data related to the underlying indexes is provided by the respective companies above.

Neither FTSE nor NAREIT makes any warranty regarding the FTSE NAREIT Real Estate 50 Index, FTSE NAREIT Residential Plus Capped Index, FTSE NAREIT Industrial/Office Capped Index or FTSE NAREIT All Mortgage Capped Index; all rights vest in NAREIT. Neither FTSE nor NAREIT makes any warranty regarding the FTSE EPRA/NAREIT Developed Real Estate ex-US Index, FTSE EPRA/NAREIT Developed Europe Index, FTSE EPRA/NAREIT Global REIT Index or FTSE EPRA/NAREIT Developed Asia Index; all rights vest in FTSE, NAREIT and EPRA. "FTSE®" is a trademark of London Stock Exchange Group companies and is used by FTSE under license.

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