75%: Middle market U.S. households that are interested in learning saving options.

Three-quarters of middle market U.S. households say they are interested in learning about savings options and strategies, according to the LIMRA Secure Retirement Institute. That figure jumps to 80% for Generation Y households (also known as millennials) and those with children under 18.

According to the survey, the top financial goal of middle market households is saving enough for a comfortable retirement. Yet half of these households say they would need to borrow to cover a $5,000 emergency. One-third have non-mortgage debt of $25,000 or more.

Plan sponsors and their advisors have many ways to help participants get their financial houses in order—no matter the size of the market. One way is to consider teaching them their personal finance ABCs. Who knows, with a solid grounding in savings and budgeting, they just might enjoy picking up the trickier do's and don’ts of investing.


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