Why Social Security?
Chances are a great percentage of your clients are baby boomers, the generation retiring at a rate of 10,000 individuals per day. Chief among their concerns is outliving their retirement savings, and that makes the decision of when to collect Social Security (SS) retirement benefits incredibly important.
Social Security can be a complicated topic to tackle, but by understanding some of the basics, you can help your clients maximize their SS retirement benefits and build your practice in the process.
Building Social Security education into your practice can help you:
- Foster client loyalty: Being a trusted resource in all aspects of financial planning can increase loyalty.
- Increase client referrals: Clients will tell their friends about the SS tips they’ve learned — and about the advisor who shared them.
- Elevate your profile among centers of influence: Helping fellow professionals field SS questions from their clients can boost referral.
Incorporating Social Security Into Your Practice:
Our simple four-step plan can help you become a trusted resource on the topic of Social Security: